IABC 2008 Financial Communication Workshops
29–30 May
The Yale Club of New York City
New York
5–6 June
The Allerton Hotel Chicago
Chicago
Download the 2008 Financial Communication Workshops brochure (PDF, 195 KB).
Attendance is strictly limited to 50 registrants per location.
Feedback from the San Francisco Financial Communication Workshop 24–25 April:
"James Gentry explained the income statement, balance sheet and cash flow sheet in simple, easy to understand ways. In one session, he made them understandable. I have taken accounting classes that didn't accomplish this same feat over the course of five weeks."
- Kris Marubio, Corporate Communications professional from San Francisco, CA
"James Gentry had the experience and the presentation skills to make this topic very interesting and easy to understand."
- Gina Behrman, Manager, Corporate Communications, Saint-Gobain Containers, Indiana
Conference information
In the wake of corporate governance and accounting scandals, business executives are leading the charge to restore confidence in their companies and financial markets. The focus on corporate integrity, accountability and transparency is a wake-up call to communication professionals who want a seat at the table.
Your role in understanding and communicating financial information is more important than ever due to market volatility, company failures, accounting scandals and the resulting mistrust and scrutiny. You say you’re not a numbers person? Financial acumen may not be a natural trait, but it’s a required competency for today’s communication professional. You can’t effectively tell your organization’s story without understanding your organization’s financial condition, metrics and business issues.
IABC is teaming up with financial expert and professor James K. Gentry to offer training to help communicators understand the numbers of business, and to use that knowledge to create their best annual reports and manage their companies' reputations.
Gentry is recognized for his ability to explain complex financial and accounting information in language that corporate communicators and journalists can easily understand. For more than 25 years, he has taught thousands of communicators and journalists how to understand the language of business.
Workshop Leader
 James K. Gentry, Ph.D., is the former dean and a current professor at the School of Journalism and Mass Communications at the University of Kansas where he teaches “Financial Fundamentals for Communicators” in the marketing communication master’s degree program for professionals.
In 2003, Gentry received the Society of American Business Editors and Writers’ Distinguished Achievement Award. He has presented workshops on the numbers of business for companies such as Cerner Corp., American Standard Co., AMC Entertainment, Teva Neurosciences and WABCO.
He earned IABC’s distinguished “Recommended Speaker” designation for his presentation, “Financial Statements: The Cliff Notes Version in Five Steps,” at the IABC 2007 International Conference. Gentry’s presentations are lively, humorous and (most important when dealing with numbers) understandable.
Who should attend
This workshop is designed for communication and public relations professionals who work for public or private companies and communicate financial information with employees, investors, customers and/or the media.
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