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Reputation Management Training programs

Presented by Reputation Institute
Program begins 12 March 2013...

Advance your career and contribute to your organization’s success by completing the Reputation Management Training programs.

Reputation Management Training programs








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Reputation Institute is pleased to offer training in reputation management through a series of expert led webinars that culminate in a certificate of completion. Here you will find short descriptions of twelve sessions along with presenter bios. For full length descriptions of the sessions or additional program information, email training@reputationinstitute.com or call Angie Lee at +1 646-626-8690. For questions relating to registration please contact conference@iabc.com.

IABC Partners With Reputation Institute for Reputation Leadership Program.

IABC members get a 20% discount.

We live in a Reputation Economy, where who you are matters more than what you sell. As technology continues to advance, one-to-one customer relationships have turned into one-to-many, and unless organizations start to rethink or develop their reputation management approach they take the chance of damaging their reputation.

The Reputation Leadership Program: Developing a World-Class Reputation Management Approach addresses the challenges associated with building competitive advantage within four key concepts: business rationale, intelligence and strategy, management and accountability, and activation. This program outlines strategies on how to best tackle these challenges in order to build a world-class corporate reputation management approach. Questions that will be explored include:

  • How do you leverage your reputation to drive business success?
  • How do you implement reputation management into the way you operate as a company?
  • How do you manage your corporate reputation across all business functions?
  • How do you activate your strategy to get the most return on investment?

The content of this program will be delivered in a series of 13 live sessions, each lasting 75-minutes. The program includes prominent faculty from the University of Virginia's Darden School of Business, the Kellogg School of Management at Northwestern University, the University of Glasgow Business School, and corporate practitioners and prominent thought leaders from Reputation Institute.

Watch a video that demonstrates the features and benefits of this program, and see how easy it is to access the program content anytime you need it.

Registration runs through 12 March 2013 and IABC members will pay only $2795, a 20% discount off of the regular price of $3495. Registration and more details can be found here.

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About Reputation Institute

Corporate reputation will never explicitly appear on an organization’s balance sheet. Nevertheless, it is a driving force in the creation or lessening of your enterprise’s real-world value. As a pioneer in the field of Corporate Reputation Management, Reputation Institute helps organizations optimize this crucial intangible asset—leveraging, protecting, and building Corporate Reputation—as a catalyst for maximum bottom-line impact. Having built Reputation Platforms throughout our 15 years in operation, Reputation Institute serves as an advisor to the world’s leading corporations. With a presence in 30 countries, Reputation Institute is dedicated to advancing best practices in reputation management and knowledge-sharing through client engagements, memberships, seminars, conferences, and publications such as Corporate Reputation Review and Reputation Intelligence.

About Reputation Institute’s Knowledge Center

The Knowledge Center’s mission is to bring together a global network of practitioners and academics to leverage extensive research, sophisticated analysis, and rigorous methodologies that strengthen relationships with key stakeholders and add tangible value through management, growth, and protection of corporate reputation.

The Knowledge Center addresses the proliferating demands by practitioners for answers to questions about how reputations affect competitive positioning, and about how to examine and value corporate reputation and about how to build, maintain and defend these reputations.

In order to prepare executives at all levels to establish and maintain best practices in corporate reputation management across their organizations, Reputation Institute’s Knowledge Center created the Reputation Management Training and Certification program in 2009, leveraging the Knowledge Center’s academic network, and its expertise in the corporate reputation management field to provide participants with a complete understanding of this subject.

“This was a total immersion into reputation management through a concise package of interesting webinars.”
—Dirk De Muynck, Director Communications & Media Relations, Volvo Group

2006 Strategic Communication Management