2008 Research and Measurement Conference
IABC and Cision
present
Communication Management and Measurement in Complex Organizations
The Seventh Annual Research and Measurement Conference
22–24 October
Le Royal Meridien King Edward Hotel
Toronto, Ontario, Canada
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entire
Research and Measurement Conference program.
Conference Agenda
In its seventh year, the IABC and Cision Research and Measurement Conference provides the knowledge and insight that communication executives require to demonstrate return on investment for their public relations and communication initiatives. The conference theme, "Communication Management and Measurement in Complex Organizations," will support corporate communicators in developing and evaluating effective programs in the areas of corporate reputation, social media, employee engagement, global media analysis, strategic PR campaigns and more.
Designed for corporate communication and PR directors, the conference brings together practitioners from Fortune 500 companies as well as academics, consultants and other industry thought leaders as faculty. Research and Measurement Conference attenders are typically employed by corporations as directors or vice presidents and manage internal and/or external communication. The conference provides opportunities to explore best practices, discuss professional issues and solutions with peers, consult with experts and make new business contacts.
Attendance is limited to 150.
conference news
IABC/Toronto will host a networking event on Wednesday, 22 October. More information is available on IABC/Toronto's web site.
Schedule at a Glance
Wednesday, 22 October
Thursday, 23 October
7:45 a.m. |
Conference registration and continental breakfast |
8:30 a.m. |
Welcome remarks |
8:45–10 a.m. |
Opening Keynote:
Secrets of social marketing
Presenter / Paul Gillin / Writer and Content Marketing Consultant |
10:15–11:15 a.m. |
Breakout sessions:
How L'Oréal is managing its monitoring services in a changing media landscape
Presenter / Jennifer S. James / L'Oréal USA
Two different systems, one goal: Measure!
Moderator / Eric Bergman, ABC, APR, MC / Bergman & Associates
Presenters / Tracey Bochner, APR / Paradigm Public Relations
K.C. Brown / Cision |
11:30 a.m.–12:30 p.m. |
Breakout sessions:
Authentically delivering Waste Management's sustainability message
Presenter / Lynn C. Brown / Waste Management
Catalyzing a cultural renaissance: How communication revived the New Orleans Museum of Art
Presenter / Anna S. Whitlow / Deveney Communication |
12:30–2 p.m. |
Keynote Luncheon:
Brand public relations integration: Best practice or PR limitation?
Presenter / Judy Lewis / Strategic Objectives
|
2:15–3:30 p.m. |
Breakout sessions:
Communicating for a change
Presenter / Rick Petersen / NATIONAL Public Relations
Engaging customers and critics in a Web 2.0 world
Presenter / Heidi Sullivan / Cision
|
3:45–5 p.m. |
Afternoon Keynote:
Put your message where your mouth is: Strategies to turn consumers into advocates
Moderator / Margot Sinclair Savell / Weber Shandwick
Panelists / Stacy DeBroff / Mom Central
Howard Greenstein / Harbrooke Group
Tim Marklein / Weber Shandwick
|
Friday, 24 October
7:45 a.m. |
Continental Breakfast |
8–9 a.m. |
Speed experting
|
9:15–10:15 a.m. |
Morning Keynote:
Calculating the return on investment (ROI) on your communication
Presenter / Angela Sinickas, ABC, IABC Fellow / Sinickas Communications, Inc. |
10:30–11:30 a.m. |
Breakout sessions:
Managing communication in a decentralized business structure: "One of our 11,000 spokespeople will be right with you"
Presenter / John G. Boul / Edward Jones
Do you hear what I say?
Presenter / Susan Quinn-Mullins, Ph.D. / Quinn Mullins & Associates |
11:30 a.m. - 1 p.m. |
Keynote Luncheon:
How (when and why) to package a leader for a new consumer
Presenter / Mark Schumann, ABC / Towers Perrin
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