IABC announces a brand-new, one-day seminar on employee communication with Steve and
Cindy Crescenzo.
IABC Strategic Communication Seminar
Empower yourself with a practical, field-tested, four-step system.
Strategic communication has never been more important. New media, social integration, changing demographics, shifting corporate cultures, global challenges, the constant need to stay ahead and on top—all of these factors are driving a massive shift in how organizations communicate to each and every audience – from employees to communities to the world at large. This one-day workshop gives you all of the tools you need to be a leader in strategic communication. Walk away with a big picture plan, the how-to tactics and tangible take-aways you need.
"You’ll walk out with so many ideas and tactics you won't know which to use first. A word of advice: use them all."
Colleen Hawk, communications consultant, Arizona Public Service
Who Should Attend
Whether you’re communicating with employees, targeted audiences or the general public, this seminar gives you powerful strategies for smart communication.
What You’ll Learn
Develop the right research
Build your communication plan
Design strong tactics
Key in on the best channels to optimize your message
John Hopkins University
1717 Massachusetts Avenue, NW
Washington DC 20036
Watch an interview with Steve Crescenzo:
Great praise for Steve and Cindy Crescenzo
“(Steve’s seminar) dramatically changed the trajectory of our internal communication efforts. It was a seismic shift noticed at the highest levels of our organization…If you have the chance to attend—don’t miss it!" —Kathy Baeir, employee and leaders engagement, Lockheed Martin
"Steve’s Creative Communications workshop was not only a valuable learning opportunity, it was a professional shot in the arm. —Melinda Guravich, manager, brand communications, Mary Kay, Inc.
“…the research analysis Cindy delivered to us was (and still is) an invaluable tool that helps us make important business decisions for our organization." —Beth Martino, former deputy secretary, Kansas Department of Labor
“Steve understands communication, what it takes to make your message count, and how to work around the corporate obstacles we all encounter." —Rachel Pearson, ABC, director of corporate communications, Scottsdale Convention & Visitors Bureau and past president of IABC/Phoenix
Schedule at a Glance
Thursday, 14 October
8:30–9 a.m.
Registration
9–10:30 a.m.
Defining Strategic Employee Communication: trends, tips, and best practices
10:30–10:45 a.m.
Coffee Break
11:45 a.m.–12:15 p.m.
Research and Strategic Planning
12:15–1:15 p.m.
Networking lunch
1:15–3:00 p.m.
Tactics and Channels: Social Media, Print, Face to Face, Integrating all the Channels
