education

Strategic Creative Communication Seminar

The only one-day workshop that covers the spectrum of communication—from research and planning to tactics and measurement.

IABC Strategic Creative Communication Seminar

IABC Strategic Communication Seminar

Empower yourself with a practical, field-tested, four-step system.

Strategic communication has never been more important. New media, social integration, changing demographics, shifting corporate cultures, global challenges, the constant need to stay ahead and on top—all of these factors are driving a massive shift in how organizations communicate to each and every audience – from employees to communities to the world at large.  This one-day workshop gives you all of the tools you need to be a leader in strategic communication. Walk away with a big picture plan, the how-to tactics and tangible take-aways you need.

"You’ll walk out with so many ideas and tactics you won't know which to use first. A word of advice: use them all."
Colleen Hawk, communications consultant, Arizona Public Service

Who Should Attend
Whether you’re communicating with employees, targeted audiences or the general public, this seminar gives you powerful strategies for smart communication.

What You’ll Learn

• Develop the right research
• Build your communication plan
• Design strong tactics
• Key in on the best channels to optimize your message
• Measure your outcomes
• Build a package that makes you shine

New media, social integration, changing demographics, shifting corporate cultures, global challenges, the constant need to stay ahead and on top… (it’s exhausting!)

Get the power you need with a practical, field-tested, four-step system that gives you all of the right tools to stay focused, on the right track and in the lead.

The Strategic Creative Communication Seminar with Steve and Cindy Crescenzo is the one seminar that covers research, planning, measurement and tactics— showcasing dozens of case studies using social media, print, video, podcasts, and a multitude of channels and vehicles for driving your success.

Registration Fees
Includes all conference sessions, coffee breaks and the networking lunch.

•IABC member – US$695
•Non–member – US$795
•Join IABC & Go – US$995

Register today

Team Discounts
Three to nine registrants from the same company each receive a discount of US$100 off the applicable registration fee. All registration forms must be received together and have “team” written on each form. To apply the team discount when registering online, enter the code “Corp Team” and click the Apply Code button before entering payment information.

Ten or more from the same company each receive a discount of 25% off the applicable registration fee. All registration forms must be received together and have “Group10” written on each form. To apply the team discount when registering online, enter code “Group10” and click the Apply Code button before entering payment information. This discount cannot be combined with the team discount for 3-9 registrants.

Steve Crescenzo
Through his work as a consultant, writer and seminar leader, Steve Crescenzo has helped thousands of communicators improve both their print and electronic communication efforts. Recognized as a leading expert in communication, Crescenzo has presented at IABC's World Conferences and numerous IABC chapter and district events throughout the U.S. and Europe. He was the No. 1 rated speaker at IABC's World Conference in 2008, 2009 and 2010. Crescenzo writes a egular column for Communication World.

Cindy Crescenzo
Cindy Crescenzo is the President of Crescenzo Communications. She has over ten years of experience in building communication and marketing strategies with both corporate and non-profit organizations. Cindy works with clients to help them create effective communication strategies. She specializes in conducting focus groups, surveys, and executive interviews that give clients the insight they need to communicate more effectively. Using best practices in the industry, Cindy helps clients write and carry out communication lans.

Cindy trains communicators on how to use new technologies for employee engagement and customer acquisition and retention and speaks on internal research, non-profit social media strategies, government communications, internal communications strategy and planning, and social media for internal communications. She is a contributing writer to the blog, Comms Conversations.

Great praise for Steve and Cindy Crescenzo

“(Steve’s seminar) dramatically changed the trajectory of our internal communication efforts. It was a seismic shift noticed at the highest levels of our organization…If you have the chance to attend—don’t miss it!"
—Kathy Baeir, employee and leaders engagement, Lockheed Martin

"Steve’s Creative Communications workshop was not only a valuable learning opportunity, it was a professional shot in the arm.
—Melinda Guravich, manager, brand communications, Mary Kay, Inc.

 “…the research analysis Cindy delivered to us was (and still is) an invaluable tool that helps us make important business decisions for our organization."
—Beth Martino, former deputy secretary, Kansas Department of Labor

“Steve understands communication, what it takes to make your message count, and how to work around the corporate obstacles we all encounter."
—Rachel Pearson, ABC, director of corporate communications, Scottsdale Convention & Visitors Bureau and past president of IABC/Phoenix

Schedule at a Glance

Friday, 9 September