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Strategic Creative Communication Seminar

The only one-day workshop that covers the spectrum of communication—from research and planning to tactics and measurement.

IABC Strategic Creative Communication Seminar

 

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IABC announces a brand-new, one-day seminar on employee communication with Steve and Cindy Crescenzo.

IABC Strategic Communication Seminar

Empower yourself with a practical, field-tested, four-step system.

Strategic communication has never been more important. New media, social integration, changing demographics, shifting corporate cultures, global challenges, the constant need to stay ahead and on top—all of these factors are driving a massive shift in how organizations communicate to each and every audience – from employees to communities to the world at large.  This one-day workshop gives you all of the tools you need to be a leader in strategic communication. Walk away with a big picture plan, the how-to tactics and tangible take-aways you need.

"You’ll walk out with so many ideas and tactics you won't know which to use first. A word of advice: use them all."
Colleen Hawk, communications consultant, Arizona Public Service

Who Should Attend
Whether you’re communicating with employees, targeted audiences or the general public, this seminar gives you powerful strategies for smart communication.

What You’ll Learn

  • Develop the right research
  • Build your communication plan
  • Design strong tactics
  • Key in on the best channels to optimize your message
  • Measure your outcomes
  • Build a package that makes you shine

Click here for a detailed course outline.

Presenters
Steve and Cindy Crescenzo

IABC Strategic Creative Communication Seminar
December 9, 2010

San Francisco State University - Downtown Campus
835 Market Street
Room 609
San Francisco, CA 94103

Watch an interview with Steve Crescenzo:

 

 

Strategic Employee Communication Seminar