IABC 2010 World Conference
Experience the IABC 2010 World Conference in beautiful Toronto, Ontario, Canada 6–9 June, where you’ll meet with 1,400 communication practitioners from 40 countries for four days of learning, camaraderie and inspiration.
conference news
Sunday Opening General Session
 Playing to the same beat: Inspiring collaboration and creativity
Drumming has been a powerful communication tool for centuries. In parts of Africa, communities gather in the village center to play music before vital decisions are made. The music creates a sense of belonging and unity, fostering more effective decision-making. Experience this power firsthand in an invigorating opening session with the internationally renowned Drum Cafe. This team of musicians will use drumming to demonstrate creative ways to build community, encourage diversity in thought, and transcend traditional barriers such as hierarchy, gender, culture and geography to ensure open communication. You will learn how to listen, play to the same beat, explore techniques to recover and grow as a team, and recognize your unique voice and contributions. This session is about demonstrating passion and energy, and taking growth to a new level as you celebrate your energy, colleagues and accomplishments.
Drum Cafe has inspired audiences at more than 16,000 special events in 28 countries, and performed for such world leaders as Nelson Mandela, Bill Clinton, the Queen of England, Tony Blair and George W. Bush. It's IABC's great pleasure to bring them to you in this extraordinary opening session.
The IABC Fellow and Chairman’s Awards, two of the most prestigious awards the association can bestow on a member, will also be presented.
Tuesday General Session
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Me to We: How to help employees find meaning in a material world
How does one find purpose in the workplace? How does a company inspire their employees to find meaning in the mundane? In this session, you will learn about the powerful Me to We philosophy developed by Craig and Marc Kielburger through more than a decade of humanitarian work. Me to We is the subject of a New York Times bestselling book that is inspiring hundreds of thousands of people. Craig and Marc will share their insights on how to apply this philosophy within the business community and workplace. They will help you connect employees with your greater global mission. The result is happier, more productive and engaged employees and dedicated, brand-loyal customers.
Brothers Marc Kielburger and Craig Kielburger are the co-founders of Free The Children, an international development and youth empowerment organization that has built more than 500 schools in Asia, Africa and Latin America. The brothers are also co-founders and directors of Me to We, a social enterprise dedicated to making ethical living the norm while helping Free The Children achieve financial sustainability. They are co-authors of national best-sellers Take Action! A Guide to Active Citizenship, Take More Action, and the New York Times bestsellers Me to We: Finding Meaning in a Material World and The World Needs Your Kid.
The brothers were awarded The World Children’s Prize for the Rights of the Child. Marc was recently selected by the World Economic Forum as one of the 250 Young Global Leaders. Craig is one of the youngest recipients of The Order of Canada and the youngest ever graduate of the Kellogg-Schulich executive MBA program.
They have been featured in numerous national and international media outlets, including The Oprah Winfrey Show, CNN, BCC, CTV, CBC, 60 Minutes and The Today Show, and in People, Time and The Economist.
Tuesday Research Foundation Luncheon & Seminar
 Building corporate credibility on the environment: A new direction for achieving an age-old goal
There have been days—bad days—in the PR industry when we have told our clients what they wanted to hear, and told the public what we hoped they would believe. Because of those efforts, polls show that we and the industries we represent have lost the public trust and endangered our profession. There is a better way. Focusing on the PR role in communicating about climate change, James Hoggan will review the worst and point to the best: a new direction in environmental public relations.
Presenter / James Hoggan is president of the Vancouver-based public relations firm Hoggan & Associates, chair of the David Suzuki Foundation, chair of the Canadian chapter of Al Gore’s organization, The Climate Project, and a trustee of the Dalai Lama Centre for Peace and Education. He is co-founder of the public relations web sites DeSmogBlog.com and Stonehousesummit.com, and author of two books: Do the Right Thing: PR Tips for a Skeptical Public and Climate Cover-up: The Crusade to Deny Global Warming.
Use the registration form to order your ticket for this event for US$150/CAD$165, or purchase a Conference, Lunch & Gold Quill or Conference & Lunch package. Part of this fee is donated to furthering the work of the IABC Research Foundation.
Wednesday General Session
The Art of Innovation
In this dynamic presentation, the inimitable Guy Kawasaki, former Apple evangelist and managing director of Garage Technology Ventures, offers a blueprint for even seasoned business communicators to revitalize their roles. Calling on his experience at Apple as well as his study of dozens of world-class companies, Kawasaki lays out the strategic steps to spark change and growth through innovative communication. In this whirlwind session, you will explore setting your goals high, treating innovation as a process not an event, breaking down barriers to implement your ideas, and capitalizing on accidental and incidental success.
Guy Kawasaki is a founding partner and entrepreneur-in-residence at Garage Technology Ventures, and co-founder of Alltop.com, an “online magazine rack” of popular topics on the web. Previously, he was an Apple Fellow at Apple Computer Inc. Kawasaki is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream and The Macintosh Way.
FUTURE IABC WORLD CONFERENCES
Mark your calendar for the 2011 and 2012 World Conferences:
- 12–15 June 2011, San Diego, California, USA
- 24–27 June 2012, Chicago, Illinois, USA
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