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Online Workshops

Learn from in-depth interactive telephone seminars with visuals viewed via the Internet and through in-person, hands-on training.

2014 Online Workshops

Media Training in a Box:
This innovative "train-the-trainer" program enables you to bring the highest media training standard in public relations to your internal and external clients. By completing a combination of online and webinar components, and using available tools to train your spokespeople, you'll improve spokesperson confidence and enhance their success during all types of media interviews.

Sessions start on 26 August and run through 23 September 2014.

Presenter: Eric Bergman, BPA, ABC, APR, MC, FCPRS

Business Writing for Success:
How to write effective and engaging emails, reports, proposals, blogs, articles-anything you write at work-to boost your results and your career. Registration includes web recordings and handouts from the 2013 session of this course.

Available on demand 24/7 from 1 July through 31 August 2014

Employee Engagement

14 October-18 November 2014, 9-10 a.m. PT/12-1 p.m. ET weekly web session

Instructor: David Grossman, ABC, APR, Fellow PRSA, Founder and CEO, The Grossman Group

David Grossman is both a teacher and student of effective leadership and communication. He is one of America's foremost authorities on communication and leadership inside organizations, and a sought-after advisor to Fortune 500 leaders. Leveraging his background in organizational development and psychology, David is known for his thoughtful, personal, and pragmatic approach, and coaches leaders at all levels to utilize communications as a strategic business tool. By acting as an advocate for employees and as a thought partner to senior management, David and his team help organizations unleash the power of communication to engage employees and drive performance.

More details and registration coming soon. Please check back.

Prove Your Worth with Communication Research and Measurement
22 October-3 December 2014, 9-10 a.m. PT/12-1 p.m. ET weekly web session

Presented by: Angela Sinickas, MS, ABC, IABC Fellow

Communication is central to your organization’s success. As a communication professional you must prove the value of your communication activities through the use of quantitative and qualitative methods of conducting communication audits. In this course you will learn the advantages and disadvantages of various assessment techniques and begin developing communication audit tools for your place of business through practical approach of the content and format of organizational communication research and measurement.

By the end of the course, you will have the tools you need to:

  • Create a communication plan for a campaign that is focused on changing stakeholder behaviors, with metrics in place to measure the impact of messages and communication channels in influencing the behavior change.
  • Develop a dashboard, scorecard or index of key performance measures for a communication program, department or function.
  • Draft research tools to use as part of a communication audit for measuring messages, information channels and the outcomes resulting from them, including return on investment (ROI).
  • Analyze the pros and cons of different types of communication research methodologies to apply in different situations. In addition to the typical communication audit techniques of interviews, focus groups, surveys and benchmarking, methodologies covered will include observational measures, such as inventories, content analysis, online usage statistics and pilot/control groups.
  • Interpret raw data from surveys and present results in an accurate and meaningful way.

Angela Sinickas, MS, ABC, IABC Fellow
Angela has 39 years of experience in organizational communication, including 14 years as editor, public information officer, manager and vice president at both for-profit and non-profit organizations. She led communication consulting practices at two major HR consulting firms for 13 years, and has been president of her own global communication research and measurement consulting firm since 2000. Her extensive client list includes 25% of the Forbes Global 100 largest companies. She is the author of “How to Measure Your Communication Programs” and has written over 150 articles for professional journals, has spoken at conferences and workshops in 32 countries, and has earned 18 IABC Gold Quill awards (five of them for research/measurement projects). See her full bio at: www.sinicom.com

More details and registration coming soon. Please check back.

Presenter: Lynda McDaniel

More workshops are coming soon. Please check back.