IABC - International Association of Business CommunicatorsBe Heard HomeJoin IABCSite MapContact Us
 


education

Online Workshops

Learn from in-depth interactive telephone seminars with visuals viewed via the Internet and through in-person, hands-on training.

2014 Online Workshops

Gamification: An empathy-based methodology to engage people and make work more fun
3 November–1 December 2014, 9–10 a.m. PT/12–1 p.m. ET weekly web session
Presenter: Mario Herger, CEO, founder and partner of Enterprise Gamification Consultancy LLC

Mario Herger is CEO, founder and partner of Enterprise Gamification Consultancy LLC, a strategic consulting group focused on gamification, innovation, social business, and intrapreneurship in the enterprise. He was senior innovation strategist at SAP Labs in Palo Alto, California, and global head of the Gamification Initiative at SAP, where he worked for 15 years. He also co-founded and leads the Austrian Innovation Center Silicon Valley (AICSV), which connects Austrian and CEE start-ups and companies with Silicon Valley.

Employee Engagement
4 November–16 December 2014, 9–10 a.m. PT/12–1 p.m. ET weekly web session
Presenter: David Grossman, ABC, APR, Fellow PRSA, Founder and CEO, The Grossman Group

David Grossman is both a teacher and student of effective leadership and communication. He is one of America's foremost authorities on communication and leadership inside organizations, and a sought-after advisor to Fortune 500 leaders. Leveraging his background in organizational development and psychology, David is known for his thoughtful, personal, and pragmatic approach, and coaches leaders at all levels to utilize communications as a strategic business tool. By acting as an advocate for employees and as a thought partner to senior management, David and his team help organizations unleash the power of communication to engage employees and drive performance.

Catch Your Readers: Write Copy that Sells
6 November–11 December 2014, 9–10 a.m. PT/12–1 p.m. ET weekly web session
Presenter: Ann Wylie, ABC, President of Wylie Communications

Ann Wylie is president of Wylie Communications, a training, writing and consulting firm. She works with communicators who want to reach more readers and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, where she helps communicators in organizations like NASA, Nike and Nokia polish their skills and find new inspiration for their work. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie's Writing Tips. She has earned more than 60 awards, including two IABC Gold Quill Awards, for her work. Learn more about Ann Wylie and Wylie Communications at www.wyliecomm.com.

Online Reputation Management
21 November–19 December 2014, 1–2 p.m. PT, 3-4 p.m. ET weekly web session
Presenter: Gerry McCusker, PR analyst and the author of 'Public Relations Disasters', the business text and Comms industry blogsite.

IABC all-star speaker Gerry McCusker is a PR analyst and the author of 'Public Relations Disasters', the business text and Comms industry blogsite. Since publishing 'PR Disasters' in 2005, Gerry has been discreetly helping many 'tough-to-love' brands and Government agencies manage their online PR and reputations in considered, canny and creative ways. As a highly experienced government adviser and corporate trainer, you can learn the insider tips and techniques from Gerry, one of the straightest shooters and clearest thinkers in the modern PR game.

On-Demand Workshops

Registration for on-demand workshops includes archived web recordings and handouts to listen to/view at your leisure.

Business Writing for Success
Available on demand 24/7 from 1 July through 31 December 2014
Presenter: Lynda McDaniel

Learn how to write effective and engaging emails, reports, proposals, blogs, articles-anything you write at work-to boost your results and your career. Registration includes web recordings and handouts from the 2013 session of this course.

More workshops are coming soon. Please check back.