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Communicating Change: The Vital Role of the Business Communicator

 

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Experienced business communicators play a key role in major change projects for their companies and their clients. They benefit from having a deep and full exposure to the role of communication in change and effectively use proven change management models.

Description

This course is based on Managed Change™, a change management model that has been proven effective in all parts of the world. It will lay out the foundational principles and process of well-managed change and position the communication element as a key component.

This foundation will be achieved through a set of six, one hour, e-learning modules reinforced with weekly, real-time, online sessions. The last two sessions will focus specifically on the tools and techniques of change communication and require participants to apply the knowledge gained to their own situations.

Online sessions take place Tuesdays, 25 March-13 May 2014, 9-10 a.m. PDT/12-1 p.m. EDT

What you will cover

As a result of attending this course, you will be able to:

  • Identify the core change communication principles based on a proven change management model: Managed Change.
  • Position change communication in the change management process as a tool to prevent or reduce the risk of resistance.
  • Demonstrate the use of change communication tools and templates to build a comprehensive communication strategy for changes of all size and impact.

View detailed course outline

Who should attend

This course is for professional communicators who are responsible for making change happen in organizations.

The course includes:

  • The Managed Change e-Lesson for Change Agents: - a six-hour, stand-alone course broken into one-hour modules.
  • Weekly 60--minute, real-time, online sessions for e-lesson review and discussion.

Managed Change e-Lesson

The Managed Change e-Lesson for Change Agents is an interactive, self-directed, introductory course on change management designed for individuals who are responsible for making change happen.

The e-Lesson for Change Agents is designed to build an understanding of the change process and examine the factors critical to successful implementation of change projects. Participants who successfully complete this program will have gained a solid, working knowledge of the concepts and challenges of managing change. Because the course is online, subscribers have access to course materials 24/7.

Attendance and Recording Policy

Participation in the online sessions at their originally scheduled day and time is mandatory in order to receive a Certificate of Completion.

All live sessions will be recorded and available for participants to review for 60 days after the close of the course. Handouts of the weekly live sessions will be emailed to participants following each session. All online training modules will be available for 60 days after the close of the course. Handouts of the modules will not be provided.

One missed live session can be made up by listening to the session recording in full. Participants who miss more than one live session will not be eligible to receive the Certificate of Completion. If you find you need to miss/have missed a session, you do not need to notify IABC. Simply view the recording for the content you missed and if you meet the eligibility requirements, IABC will mail you the Certificate of Completion within four weeks of the last session.

IABC Education Department