Communicating Change: The Vital Role of the Business Communicator
Program
Schedule
The asynchronous e-learning modules must be completed before attending the facilitated face-to-face session. Dates for the e-learning modules are 13 February to 23 March 2012. The date for the facilitated face-to-face session is 29 March 2012. The on-site location will be the Hyatt Rosemont,6350 N. River Road, Rosemont, IL 60018. Click here to enter the Hyatt Rosemont website.
Managed Change E-lesson
The e-Lesson for Change Agents is designed to build an understanding of the change process and examine the factors critical to successful implementation of change projects. Participants who successfully complete this program will have gained a solid, working knowledge of the concepts and challenges of managing change. Because the course is Internet-based, subscribers have access to the course 24X 7.
Instructor /
Jeanenne LaMarsh
In 1979 Jeanenne LaMarsh founded LaMarsh & Associates, Inc. to be a firm that helps its clients proactively recognize and address the human factors that can either accelerate or impede change. Jeanenne is internationally recognized as an expert and thought leader in helping companies to prepare for and implement successful change.
In addition to leading LaMarsh & Associates on a daily basis, Jeanenne provides consultative and advisory services for our clients. She typically works with senior management, key change agents, and people who need to lead and execute change in a timely fashion, helping each group better understand the dynamics and challenges of the change process and build effective change management strategies and action plans.
Course Outline
E-Learning Modules
Week 1 ( 13-17 February) Live orientation web seminar 13 February at 1 p.m. PST
Module 1 – Managed Change™
- Understand the cost and the pain of not managing change effectively
- Define change management for your organization
Week 2 (20-24 February)
M Module 2 – Analyzing the Stages of Change
- Know where you want to take the project and why
- Define the Current, Desired and Delta States
Week 3 (27 February to 2 March)
Module 3 – Prepare to Change
- Identify and assess the key roles within the organization relative to the change initiative
- Determine the degree of risk and cost associated with the potential organizational resistance to the change
Week 4 (5-10 March)
Module 4 – Plan the Change
- Design Communication and Learning Systems that help decrease resistance to the change
- Create Reward Systems that will encourage positive, productive behaviors
Week 5 (12-16 March)
Module 5 - Implement the Change
- Identify structures involved in the Managed Change™ process
- Learn strategies to integrate the change management action plans into the overall Implementation Plan
Week 6 (19-23 March)
Module 6- Sustain the Change
- Prepare for sustaining the new Current State
Change Communication Facilitated Module
CHANGE COMMUNICATION Face-to-Face session
29 March 2012, Chicago, Illinois USA. The on-site location will be the Hyatt Rosemont,6350 N. River Road, Rosemont, IL 60018. Click here to enter the Hyatt Rosemont website.
Upon completion of the Managed Change e-lesson participants will attend a one-day facilitated workshop focusing specifically on the tools and techniques of change communication and call upon the experience and expertise of the participants to apply those learning to their own situations.
An eight hour facilitated face-to-face interactive workshopused to build on the learning that occurred as a result of the Managed Change e-lesson, the participants will drill deep into the tools to create a Change Communication Plan for a specific change in their organization. This hands-on session will provide a set of comprehensive tools to create a Change Communication Plan that meets the needs of the people impacted by a challenging change.
Schedule:
7 – 8 a.m. Registration and continental breakfast
8 a.m. On-site program begins
12 – 1 p.m. Lunch provided
4 p.m. On-site class concludes
* One morning and one afternoon 15 minute coffee breaks included
Introduction
- Introductions
- Objectives
- Schedule
Identify the Stages Review and Application
- Three Stages
- Current State
- Desired State
- Delta State
- Fishbone
Prepare the Change Review and Application
Key Roles
- Definition
- Interrelationships
- Key Role Map
Resistance
Plan the Change
- Communication
- Communication Style Survey
- Communication Team
- Communication System Plan
- Communication History
- Audience Analysis
- Communication Channel Audit
- Communication Objectives
- Data Analysis
- Communication Plan
Next Steps
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