Back to IABC
Select By Day
Wednesday, 30 November
Thursday, 1 December
Friday, 2 December


Please visit the Delahaye web site for more information.


Please visit the Mercer web site for more information.


Please visit the Simply-Communicate web site for more information.

2005 EuroComm Conference - Thursday, 1 December

Conference Registration (7:15 - 17:00)


Continental Breakfast (7:15 - 8:00)


Opening Plenary Session (8:00 - 9:15) 

Hot Topic / The giant global focus group: Opportunities and challenges for communicators

Through the rapidly-increasing use of social media like blogs, RSS and podcasts, people are talking about you, your company and your brands. These conversations take place in the blogosphere, the new meeting place where customers, employees, shareholders and others engage with one another in informal conversations that have far-reaching consequences for organisations and communicators.

In a radical change to the traditional centralised model of creating and distributing news and information, the receivers and consumers of that news and information look as though they now call the shots. You can ignore this new place or be part of it. Either way, the conversations are happening with or without you.

What does this mean for the press release, the web site, the brochure, the employee newsletter or the investor conference call? What about communication planning, measurement and evaluation?

Join a panel of senior communicators and business leaders who will help you understand the power and influence of the world's biggest focus group and help you put it all into perspective.

Elizabeth Albrycht, Alliance Partner, Blogging Planet
and Editor, Corante's Future Tense
Niall Cook, Director Netcoms, Hill & Knowlton
Loïc Le Meur, Executive Vice President, Six Apart SA
Glenn Manoff, Communications Director, O2

Neville Hobson, ABC, communicator, blogger, podcaster and Alliance Partner, Blogging Planet

Morning Sessions (9:20 - 10:30) - Select from two sessions offered  

Creating the brand experience for employees

Darren Briggs, Head of Group Internal Communications, Vodafone
(Planning, Analysis & Change)

Many companies are looking to their employees to be ambassadors for the company brand. The more positive employees feel about the company, the more energized and productive they'll be. Employees want to know company goals, and how their individual contributions can help the organisation achieve those goals. Brand engagement is about creating a great experience for employees that in turn delights their customers

Communication ethics: Making it work for transnational organisations

Nick Winkfield, Managing Partner of Stakeholder Studies Ltd, and a director of Communication Ethics Ltd.
( Global and Intra-European Communication)

Doubts about globalisation, failures of corporate governance, evidence of low ethical standards, leaders falling from grace – all these and more have pushed communication ethics up the business agenda in the past few years. Leading companies also recognise that high ethical standards, in both internal and external relationships, are not only about survival. They also lead to improvements in productivity, recruitment and retention, and reputation, and thus to improved business performance. The challenge for transnationals is to manage ethical issues consistently across their organisations and markets, while respecting the different cultures of their host countries.

In this session we will discuss the communication ethics issues, how they currently affect the performance of businesses across Europe and elsewhere, and what the future is likely to bring. We will then explore ways of meeting the challenges, first within organisations and then in external stakeholder communication.



Coffee & Networking with Exhibitors (10:30 - 11:00)  


Late Morning Sessions (11:00 - 12:10) - Select from two sessions offered  

Still part of the uniform?: Technology-driven change in the press and its implications for communicators

Edward Bird, Director of Evaluation, Delahaye
(Planning, Analysis & Change)

The impact of changes in the media brought about by technology (online papers, web sites, blogs etc.) is part of Delahaye's ongoing content analysis. The impact of these factors has critical importance to the way in which communicators will operate in the future. For example, changes at U.K. national broadsheet The Times coinciding with the move to a tabloid layout have resulted in a shift in editorial priorities: more personality-driven stories and opinion pieces at the expense of hard news and company news coverage. In this session, Edward Bird will draw preliminary conclusions about the ways in which the media is moving and suggest possible implications for the communication industry.

Global media relations: You, your worldwide network and your executives conveying a consistent story

Laurie Doyle Kelly, Consultant, SAP
( Global and Intra-European Communication)

In today's economy, you are communicating globally on a daily basis whether you plan to or not. News now travels from your smallest regional office to the global media in a matter of hours. With so many competing media outlets vying for news, it is more critical than ever to convey a consistent story at all levels of your organisation.

This presentation will look at best practices in global communication from conveying a consistent story through process, consensus and oversight, to establishing principles across corporate headquarters, business units and regions, to integrating stakeholder outreach throughout your organisation.


Plenary Luncheon (12:15 - 14:00)

Communication Leadership - Perspective from a Chief Executive

Featuring the winner of the IABC 2005 Europe/Middle East Regional Excellence in Communication Leadership Award


Join in honouring the winner of the 2005 Europe Excellence in Communication Leadership award, and learn from this top executive how communication is used to engage a workforce, drive performance and position the company for growth and success. 


Afternoon Sessions (14:00 - 15:10) - Select one from two sessions offered  

Communication Through Organisational Change (Planning, Analysis & Change)

Trevor Hall

Vice President for Organisation Development, Hydro Aluminum

In 2002, Hydro Aluminum doubled its size through the acquisition of the German aluminum company VAW. As the third-largest integrated aluminum supplier in the world, with thirty-five thousand employees in almost forty countries, Hydro Aluminum strives to be in a state of readiness to adapt to market forces and customer demands. The ability to adjust its organisation quickly and effectively is regarded as one of its key strengths.

Trevor Hall will share his company’s experiences in managing large-scale organisation change that's associated with acquisition and integration as well as downsizing and closure. He will inquire into the notion of the managing of such processes from a humanist perspective, and examine the critical role that communication plays.

Leadership and Culture Bridging: Keys for Successful Post-Merger Integration (Global and Intra-European Communication)

Charles Gancel

Director, Intercultural Management Associates (ICM)

In this session, Charles Gancel will discuss the difficulties of integrating organisations from different cultures and will help you develop the culture bridging skills necessary to understand and over come these challenges. Using these skills, he will demonstrate how to build a multi-cultural team (even remotely) and how to develop a cohesive strategy between the organisation’s headquarters and subsidiary units.


Coffee & Networking with Exhibitors (15:10 - 15:35)  


Late Afternoon Sessions (15:35 - 16:45) - Select from two sessions offered

Backing London's bid to host the 2012 Olympics
Claire Spencer, Chief Executive, i to i research limited
(Planning, Analysis & Change)

Over the last year, the London 2012 organisation staged a compelling case for London to host the 2012 Olympic Games in what Mike Lee, Director of Communications, called the “most competitive ever bidding procedure mounted by the IOC” (International Olympics Commission).  Part of that case was demonstrating to the IOC that Britain “backed the bid.”

Communication – advertising, public relations and word of mouth – played a key part in engendering public support behind the bid.  Research was used to evaluate and fine-tune this communication at a critical stage of the bidding process.

This session will showcase the impact of communication on public support, and best practices in the application of research methods.

Harnessing the power of diversity: Engaging with a global workforce

Julie Naismith and Rebecca Fawcett, Senior Consultants, Towers Perrin
(Global and Intra-European Communication)

As most organisations are keenly aware, engaging employees is critical to business performance. This can be a challenge for many businesses, particularly in an international context. Organisations that work across geographies and those that have cross-cultural workforces face unique challenges. Towers Perrin will draw on the results of their recent European Engagement study to provide insights into how to develop a strategy for engaging with a diverse and dispersed workforce. As well as exploring the strategic context for engagement, they will provide practical advice on how to understand the engagement driver in your workforce, and give pointers on how to increase engagement.


SpeedNetworking (17:00 - 18:00)


Networking Dinner (20:00 - 23:00)


Register:  Online or call + 1.415.544.4700 or   1.800.776.4222
© Copyright 2005. International Association of Business Communicators