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IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Speaker Handouts

Sunday, 24 June

Pre-Conference Workshop (10 a.m. - 5 p.m.)

Winning the hearts and minds of busy people: The art of strategic business communication - PDF, 757 KB
Presenter / Jim Endicott / Oregon, USA

Pre-Conference Workshop and Katrina Bus Tour (11 a.m. - 3 p.m.)

Katrina: Lessons in leadership and communication - PDF, 1.42 MB
Presenter / Gerard Braud / Louisiana, USA

Conference Sessions S1 - S4 (1 - 3:45 p.m.)

S1 / Involvement: The communicator's most powerful weapon (Employee Communication) - PDF, 442 KB
Presenter / Jeremy Starling / United Kingdom

S2 / Is 'corporate' communication a thing of the past? (Skills Development)
Presenter / Steve Crescenzo / Illinois, USA

S3 / Measuring the success of your communication (Strategy & Counsel) - PDF, 1 MB
Presenter / Angela D. Sinickas. ABC / California, USA

S4 / Firing on all cylinders: Manage your energy to optimize your performance (Communication Leadership)
Presenter / Tony Schwartz / New York, USA

Monday, 25 June

Conference Sessions M1 - M8 (10:30 - 11:45 a.m.)

M1 / Sony Europe people strategy: Aligning talent and business (Strategy & Counsel)
Presenter / Roy White / United Kingdom

M2 / Managing communication as a business asset (Communication Leadership) - PDF, 328 KB
Presenter / Diane Gayeski, Ph.D / New York, USA

M3 / Gaining employee trust & buy-in during times of turbulent change (Change Management)
Presenters / Barbara Fagan-Smith / California, USA
Alison Ekizian / California, USA

M4 / New brand thinking – an African perspective on the challenge of emerging markets (Public Relations) - PDF, 2.82 MB
Presenter / Sean McCoy / South Africa

M5 / Building brands and community via e-marketing (Marketing & Brand) - PDF, 3.53 MB
Presenters / Ryan Buchanan / Oregon, USA
Kent Lewis / Oregon, USA                            

M6 / You are invited to a conversation… (Skills Development) - PDF, 361 KB
Facilitator / Lisa Heft / California, USA

M7 / Reaching employees in times of crisis (Employee Communication)
Facilitator / Paul M. Sanchez, ABC, APR / New York, USA
Panelists / Nadine Sudnick / Illinois, USA
Jim Simon / Ohio, USA
Warren Bell / Louisiana, USA

M8 / Dramatic results one step at a time (Communication Leadership)
Presenters / Ned Lundquist, ABC / District of Columbia, USA
Esta de Fossard / Maryland, USA
William N. Ryerson / Vermont, USA
Negussie Teffera, Ph.D. / Addis Ababa, Ethiopia

Conference Sessions M9 - M12 (1:30 - 2:45 p.m.)

M9 / The power of co-creation engagement (Change Management)
Presenter / Jane Sparrow / United Kingdom

M10 / Quotes, misquotes, or missed opportunities: Improve your skills as both spokesperson and coach (Public Relations) - PDF, 2.28 MB
Presenters / Barbara Gibson, ABC / United Kingdom
Noreen Lovoi / California, USA

M11 / The blogging explosion and its impact on corporate reputation (Marketing & Brand)
Presenter / Alan C. Scott / New Jersey, USA

In-Depth Sessions M13 - M16 (1:30 - 3:45 p.m.)

M13 / The good, the bad and the potentially (un?)ethical (Strategy & Counsel) - PDF, 231 KB
Presenters / Eric Bergman, ABC, APR, MC / Ontario, Canada
Ivan Muzychka, ABC / Newfoundland, Canada

M14 / Leading with meaning (Communication Leadership)
Presenter / Alexandra Smith / United Kingdom

M15 / Ideaspotting: How to find your next great idea (Skills Development) - PDF, 90.4 KB
Presenter / Sam Harrison / Georgia, USA

M16 / Communicating organizational change: Using a discovery learning approach to generate the commitment and buy-in of employees (Employee Communication)
Presenter / Catherine Rezak / Florida, USA

Conference Sessions M17 - M20 (3 - 4:15 p.m.)

M17 / Creating transformation and growth through audience-centric communications (Change Management) - PowerPoint, 2.02 MB
Presenters / Gordon Rudow / California, USA
Shannon Carter / Colorado, USA

M19 / Building a communication function driven by business strategy (Strategy & Counsel) - PDF, 472 KB
Presenters / Alison Rice / North Carolina, USA
Michelle Mahony / Rhode Island, USA

M20 / Business genetics: Communicated in art (Marketing & Brand)
Presenter / Guy Martin / South Africa

Tuesday, 26 June

Business Breakfasts with Fellows 1 - 4 (7 - 8:15 a.m.)

Business Breakfast 2 / The impact of breaking through the gender barrier (Strategy & Counsel) - PowerPoint, 399 KB
Presenter / Leticia Narváez, ABC / Mexico

Business Breakfast 3 / Inside out and upside down (Communication Leadership) PDF - 51.1 KB
Presenter / Brad Whitworth, ABC / California, USA

General Session (8:30 - 9:30 a.m.)

The adaptive executive - PDF, 90.4 KB
Presenter / Jennifer James, Ph.D. / Washington, USA

Conference Sessions T1 - T8 (10 - 11:15 a.m.)

T1 / Setting up a new employee communication function in a global company (Communication Leadership) - PDF, 2.34 MB
Presenter / Paul Samuels / United Kingdom

T2 / Be the face of change: Effective communication is key to leading change (Change Management)
Presenter / Susan Quinn-Mullins, Ph.D. / Ontario, Canada

T3 / The in-house consultancy model: Supercharging your internal brand (Employee Communication) - PowerPoint, 1.75 MB
Presenter / Lorri F. Lennon / New South Wales, Australia
Alvin Wong / New South Wales, Australia

T4 / Branding and reputation: Tapping into the human element (Marketing & Brand) - PDF, 2.47 MB
Presenter / Michael Kolleth / Michigan, USA

T5 / The corporate strategy is to outsource. What’s yours? (Strategy & Counsel) - PDF, 148 KB
Presenter / Ava Maria Hakim / Illinois, USA

T6 / Taming the e-mail monster (Change Management) - PDF, 500 KB
Presenters / Tudor Williams, ABC / British Columbia, Canada
Ryan Williams / British Columbia, Canada

T7 / The impact of "new media" on professional communication (Public Relations)
Presenter / Christopher Barger / New York, USA

T8 / Financial statements: The CliffNotes version in five steps (Skills Development)
Presenter / James K. Gentry, Ph.D. / Kansas, USA

Research Foundation Luncheon & Seminar (11:30 a.m. - 1 p.m.)

The power of corporate communication - PDF, 1.12 MB
Presenter / Paul A. Argenti / New Hampshire, USA

Conference Sessions T9 - T15 (1:15 - 2:30 p.m.)

T9 / Is the CEO brand bigger than the company brand? (Communication Leadership) - PDF, 1.61 MB
Presenter / Darren Briggs / United Kingdom

T10 / Best-practice communication departments: Achieving measurable results (Change Management) - PDF, 373 KB
Moderator / Lee Hornick / New York, USA
Presenters / Arthur E.F. Wiese, Jr. / Louisiana, USA
Anthony Carter / New Jersey, USA
Elizabeth Klebe / Pennsylvania, USA

T11 / Avoiding costly mistakes in Asia's key markets (Strategy & Counsel) - PDF, 2.21 MB
Moderator / Anne Forrest / Hong Kong, China
Panelists / Tengku Marina Badlishah, APR / Malaysia
Darren Burns / Shanghai, China
Ruri Tomioka / Hong Kong, China
Peter Yorke / India

T12 / Hewlett Packard IPG ambassador program (Employee Communication) - PDF, 3.94 MB
Presenter / Caron Kushner / Washington, USA
Doug Vaughan / Washington, USA
Hari Gurunath / Singapore

T13 / Is it real or is it Photoshop®? (Marketing & Brand)
Presenters / Suzanne Salvo / Texas, USA
Keith Philpott / Kansas, USA
David Murray / Illinois, USA
Donna Collum / Texas, USA

T14 / Unleashing the power of PR: A contrarian's guide to marketing and communication (Public Relations)
Presenter / Mark Weiner / Connecticut, USA

T15 / A finger on the pulse: How to conduct employee focus groups (Skills Development) - PDF, 116 KB
Presenter / Michael Zimet / Pennsylvania, USA

All-Star Sessions AS.1 - AS.8 (2:45 - 4 p.m.)

AS.1 / From output to outcomes: Managing communication to change, not just about change (Change Management) - PDF, 126 KB
Presenter / Jim Shaffer / Maryland, USA

AS.2 / (Breaking through the) NOISE (Employee Communication) - PDF, 51.5 KB
Presenter / Mark Schumann / Texas, USA

AS.3 / Targeting your media audience: First, you have to find them! (Public Relations) - PDF, 14.3 KB
Presenter / Wilma Mathews, ABC / Arizona, USA

AS.4 / Navigating your way through the communication-technology channels (Skills Development) - PDF, 26.6 KB
Presenter / Donna Itzoe / Texas, USA,

AS.5 / Extreme makeover: Transforming the corporate communication function (Strategy & Counsel)
Presenter / David Moorcroft / Ontario, Canada

AS.6 / Become their top-of-mind choice (Marketing & Brand)
Presenter / Kare Anderson / California, USA

AS.7 / Take the 'numb' out of numbers: Making statistics more interesting and accessible (Skill Development) - PDF, 424 KB
Presenter / Ann Wylie / Missouri, USA

AS.8 / Think globally, talk locally (Employee Communications) - PDF, 3.90 MB
Presenter / Marc Wright / United Kingdom

Case Studies 1 - 4 (4:15 - 5:15 p.m.)

Case Study 1 / Mapping our future: Winner, 2007 Jake Wittmer Research Award and Gold Quill Award of Excellence (Strategy & Counsel) - PDF, 1.35 MB
Presenter / Hilary McMeekin / Alberta, Canada

Case Study 2 / Integrated marketing communication plan: Winner, Gold Quill Award of Excellence (Public Relations)
Presenter / Jennifer Benito / California, USA

Case Study 3 / The road to winning: Winner, Gold Quill Award of Excellence (Employee Communication) - PDF, 585 KB
Presenter / Peter Tosches / New Jersey, USA

Case Study 4 / Peel District School Board micro-web sites in 25 languages: Winner, 2007 Business Issue Award and Gold Quill Award of Excellence (Communication Leadership)
Presenter / Sylvia Link, APR / Ontario, Canada

Wednesday, 27 June

All-Star Sessions AS.9 - AS.15 (8 - 9:15 a.m.)

AS.9 / Edge content and the wisdom of crowds (Change Management )
Presenter / Shel Holtz, ABC / California, USA

AS.10 / Raising your game: Where you need to improve your internal communication (Employee Communication) - PDF, 1.04 MB
Presenter / Bill Quirke / United Kingdom

AS.11 / Putting the 'human’ back in HR: How web 2.0 and social media can transform traditional employee communication (Communication Leadership) - PDF, 950 KB
Presenter / Jerry Stevenson / Texas, USA

AS.12 / Strategic communication planning and management: Fundamentals for success (Strategy & Counsel) - PDF, 375 KB
Presenter / Tudor Williams, ABC / Maryland, USA

AS.13 / Inside Katrina (Public Relations) - PDF, 934 KB
Presenter / John Deveney, ABC, APR / Louisiana, USA

AS.14 / Selling the copy: How to write titles, captions and blurbs that grab readers (Skills Development) - PDF, 749 KB
Presenter / Don Ranly, Ph.D. / Missouri, USA,

Post-Conference Workshop (11:30 a.m. - 3 p.m.)

Gently down the stream: Four unforgettable keys to success in life and work - PDF, 1.31 MB
Presenter / Matt Weinstein / California, USA

IABC International Conference