education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: AS.1

AS.1 / Leading communication: Working with leaders to drive employee engagement

Date: Tuesday, 24 June
Time: 2:45–4 p.m.
Track: Employee Communication

Engaged employees deliver higher levels of revenue, productivity and customer service. But leaders themselves need to be engaged first. This session will focus on how leaders can increase their ability to engage employees, and how communicators can coach and support their leaders. You’ll also discuss FAME—the four key areas of focus, articulate, model and engage.

This practical session will give you the tools to:

• Work with leadership to increase engagement and help leaders understand their impact on employees
• Link engagement to practical business outcomes
• Shift the contract between leader and communicator

Presenter / Bill Quirke / United Kingdom, is managing director of Synopsis, an internal communication consultancy whose clients include AstraZeneca, Barclays, BBC, British Airways, Diageo, GlaxoSmithKline, Intel, Roche, Shell, Pfizer, Rolls-Royce, UBS Group, Unilever and Vodafone. He is the author of numerous works on internal communication, including Making the Connections: Using Internal Communication to Turn Strategy into Action and Communicating Corporate Change.