education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: AS.10

AS.10 / Safeguarding and recovering your reputation in turbulent times

Date: Wednesday, 25 June
Time: 8 - 9:15 a.m.
Track: Public Relations

The last decade has seen many of the world’s most admired companies descend from their once lofty positions and part with their crowns. Now, even formerly untouchable companies are as susceptible to reputation damage as their competitors. This session will discuss how to best safeguard reputation and which strategies help restore a damaged reputation.

You will learn:

• The triggers of reputation failure
• A four-stage recovery model leading to a healthy reputation
• The Internet’s role in helping companies restore reputation

Presenter / Leslie Gaines-Ross / New York, USA, is chief reputation strategist for global public relations firm, Weber Shandwick. She has been the architect behind landmark and award-winning research in the areas of CEO and corporate reputation. Gaines-Ross recently wrote Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation.