education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: AS.13

AS.13 / Social networks and business communication

Date: Wednesday, 25 June
Time: 8 - 9:15 a.m.
Track: Global Trends

Social networks are hot, as evidenced by Microsoft’s investment in Facebook, which placed this social network’s value at US$15 billion. A few companies have begun tapping into these valuable networks, but many still restrict employee access. Can these networks provide communication value for your organization? What is the role of the communicator in a social network?

In this session, you will:

• Explore how social networks can serve as a research channel to help craft your communication strategy
• Identify ways to use social networks in your communication efforts
• Examine the value of social networks inside the organization

Presenter / Shel Holtz, ABC, IABC Fellow / California, USA, is a five-time winner of IABC's Gold Quill Award. He has nearly 30 years of organizational communication experience in both corporate and consulting environments. In addition to integrating technology into communication strategies, Holtz’s expertise includes strategic communication planning, change management, organizational culture, communicating business initiatives and communication research.