education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: AS.14

AS.14 / Can a fat caterpillar really become a butterfly?

Date: Wednesday, 25 June
Time: 8 - 9:15 a.m.
Track: Change Management

It’s incredibly difficult to change a business’ culture, and even after the transition is completed, many organizations eventually return to their previous state. In this session, you’ll discuss the role communicators can play in successfully leading organizations through change, helping them reach their full potential without backsliding.

You will learn about:

• “Negative engagers” who defy organizations’ change—and how to handle these employees
• The communication practitioner’s vital role in encouraging the right behaviors
• Ways to sharpen the skills that will make you an effective agent of change

Presenter / Russell Grossman / United Kingdom, is director of communication for the U.K. Department of Business and Enterprise. Over a 20-year career, he has worked for organizations including the BBC, Royal Mail and Her Majesty’s Revenue and Customs. Grossman is a U.K. board member of IABC and a member of the Chartered Institute of Public Relations.