education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: AS.2

AS.2 / Getting the media on your side all year long

Date: Tuesday, 24 June
Time: 2:45–4 p.m.
Track: Public Relations

Are reporters in your town a little like Jekyll and Hyde—writing positive stories one day and beating you up the next? This eye-opening session will show you how to avoid common pitfalls. You’ll learn how to influence reporters and make the media work with you, instead of against you.

Discussion topics will include how to:

• Think like a reporter to influence the outcome of a story
• Develop and deliver memorable messages using proven techniques
• Turn negatives into positives when the pressure is high

Presenter / Karen Friedman / Pennsylvania, USA, is an international communication coach and award-winning television reporter who helps people make the most of every interview, appearance and presentation. President of Karen Friedman Enterprises Inc., she co-authored the book series Speaking of Success and is frequently quoted by The Wall Street Journal and New York Times.