education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: AS.3

AS.3 / Become their trusted, top-of-mind expert

Date: Tuesday, 24 June
Time: 2:45–4 p.m.
Track: Communication Leadership

In our flattening world, it’s increasingly difficult to stand out in the crowd. And in today’s information-intense environment, an unheard communicator has a distinctly short shelf life. In this session, an Emmy Award-winning former journalist will teach you how to become—and remain—a relevant, authentic and sought-after subject matter expert.

You’ll learn how to:

• Cultivate allies who enable you to become one-of-a-kind
• Become your key media's favorite subject matter expert
• Employ social media to leverage greater value and visibility

Presenter / Kare Anderson / California, USA, is the CEO of the Say It Better Center. A former journalist for the Wall Street Journal, Le Monde, UPI and other newspapers, Anderson also publishes the international "Say It Better" e-zine and has authored several books, including Getting What You Want, Resolving Conflict Sooner and Beauty Inside Out.