Conference Session: AS.4
AS.4 / Building credibility in a rocky landscape: Adjusting deep-seated public misperceptions
Date: Tuesday, 24 June
Time: 2:45–4 p.m.
Track: Marketing & Brand
In an environment where technology makes it easy for the public to broadcast their opinions, how do industries effectively develop key messages and respond to an increasingly diverse and cynical audience? Learn from award-winning case studies and be the first to hear primary research on what is and isn’t working to win credibility and support.
This session will teach you how to:
- Target and cultivate strategic alliances to build credibility
- Use public recognition to reinforce beneficial behavior
- Build and manage a large national campaign using local experts instead of a big agency or staff
Presenter / John Deveney, ABC, APR / Louisiana, USA, is president of Deveney Communication. In 2007, he was named “Agency Executive of the Year” by PR News less than a decade after making the industry newsletter’s first “15 to Watch” list. Deveney has earned numerous communication awards, including the Jake Wittmer Research Award, eight Gold Quill Awards, and several Bronze and Silver Quill Awards.
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