education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: AS.7

AS.7 / When leaders think big—and act small

Date: Tuesday, 24 June
Time: 2:45–4 p.m.
Track: Communication Leadership

Communicators often find themselves in a difficult position, balancing the ambitions of leaders with employees’ need for authenticity. It can be especially dangerous when senior leaders’ actions undermine the messages carefully crafted by communicators. This session will explore how you can guide leaders to think and act in ways that people will follow.

You’ll learn how to:

• Diagnose if a senior leader’s actions are impeding the message
• Approach senior leaders with this insight
• Coach senior leaders to act, think and communicate in a big, authentic way

Presenter / Mark Schumann, ABC / Texas, USA, is a principal and communication consultant for Towers Perrin, and the managing principal of the firm’s office in Houston. He has 30 years of experience in a full range of employee, change and human resource communication. Schumann has won 13 IABC Gold Quill Awards, and is currently a member of IABC’s international executive board.