education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: AS.8

AS.8 / Surviving the revolution: Chaotic change and the employee audience

Date: Tuesday, 24 June
Time: 2:45–4 p.m.
Track: Strategy & Counsel

The ways communicators conceive and deliver communication to employees has significantly changed over the years. This session will review recent developments in the communication profession and offer insights into what the presenter describes as “our revolution,” including three critical developments that are part of that revolution.

You’ll discuss:

• The long-term plans and trends that are propelling social media into internal communication strategy
• The realities of engaging employees at work
• The struggle to demonstrate communication as a primary cause of business success

Presenter / Roger D’Aprix, ABC, IABC Fellow / New York, USA, is vice president of ROI Communication. He is the author of six books and numerous articles and presentations on internal communication. His latest book, tentatively titled The Credible Company: Communicating with Today’s Skeptical Employee Audience, will be published later this year.