Conference Session: AS.9
AS.9 / Making a strong culture even stronger: Understanding what drives employee engagement at Southwest Airlines
Date: Wednesday, 25 June
Time: 8 - 9:15 a.m.
Track: Employee Communication
A fully engaged workforce is an essential ingredient for positive customer service and favorable business results. Southwest and Mercer applied state-of-the-art research to identify the airline’s employee engagement drivers. Using this information along with robust communication and involvement programs, Southwest continues to build employee engagement that supports the company’s positive business results.
This session will explore:
- The drivers of employee engagement at Southwest Airlines
- The assessment of Southwest’s culture-shaping organizational processes
- Ways Southwest used research to enhance and promote president-led initiatives to strengthen the company’s culture
Presenters / Ginger Hardage / Texas, USA, is senior vice president, corporate communication for Southwest Airlines. She has more than three decades of experience in public relations, including positions at Maxus Energy Corporation and Life Insurance Company of the Southwest. PRWeek named Hardage one of the 50 Most Powerful Women in Public Relations.
Paul Sanchez, ABC, APR / New York, USA, is a Mercer worldwide partner and the global director of the organization research and effectiveness practice, part of Mercer’s human capital business. Sanchez previously served as Mercer’s European practice leader for communication and organization research and effectiveness, based in London.
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