Conference Session: Case Study 1
Case Study 1 / Best Buy Employee News intranet site
Date: Tuesday, 24 June
Time: 4:15–5:15 p.m.
Track: Employee Communication
As the needs of Best Buy’s employees became more specialized and fragmented, the company’s previous approach to packaging and delivering news was no longer sustainable, creating the need for one administrative tool to post news and eliminate time-consuming desktop newsletter designs.
In this case study, you’ll gain insight on how Best Buy:
- Created a news site that “pushes” employees news they need to succeed in their jobs, and allows employees to “pull” the news they want
- Leveraged Web 2.0 technology to create a subscription-based model, allowing employees to rate news and create online discussions
- Raised awareness of the project and sought buy-in for the new approach even in the building stages
Presenter / Barry Johnson / Minnesota, USA, is director of the news team in Best Buy's employee communication department. He is responsible for managing news development and delivery to more than 140,000 employees in Best Buy stores and its corporate headquarters. Prior to joining Best Buy in 1999, Johnson was a communicator in the insurance and health care industries.
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