Conference Session: Case Study 2
Case Study 2 / Banff refreshing: CDN$22.8 million renovation project
Date: Tuesday, 24 June
Time: 4:15–5:15 p.m.
Track: Strategy & Counsel
The Town of Banff is a major Canadian tourist destination, with four million visitors annually descending upon the small town of just over 8,000 residents. In 2007, with the 100-year-old infrastructure failing, the Town of Banff kicked off a CDN$22.8 million plan to replace its infrastructure and make its downtown more pedestrian friendly and reflective of the natural environment.
You’ll learn about how the Town of Banff:
- Mitigated construction and its impact on residents, businesses and visitors
- Maintained community buy-in using a three-phase communication plan, keeping primary audiences in the loop on the construction progress
- Created a festival-like atmosphere downtown to keep visitors where business could be preserved
Presenter / Michelle Gurney, ABC / Alberta, Canada, is manager of marketing and communication for the Town of Banff. Over the past 14 years, Gurney has worked with organizations to raise awareness of their programs, build understanding around issues and promote their wares. She is the past president of IABC/Edmonton, served as a Blue Ribbon Panel judge and received more than 20 awards for her work in communication. Gurney is also an author and part-time adventure seeker.
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