education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: Fellows Session 2

Fellows Session 2 / Byte me: Managing your online brand identity

Date: Tuesday, 24 June
Time: 7:15–8:15 a.m.
Track: Global Trends

Do you have your own domain? When did you blog most recently? Are you a member of Facebook or LinkedIn? Do you have any clips on YouTube? In today’s highly connected electronic world, you must actively market your own personal brand. Everything you do as a communicator—including those things you choose not to do—sends a message about your personal and professional image.

In this session, you’ll learn how to:

• Assess your current online image
• Create your own distinctive digital brand
• Use word-of-mouse to market “Brand U” globally

Presenter / Brad Whitworth, ABC, IABC Fellow / California, USA, is senior communication manager for strategic alliances at Cisco. Before joining Cisco in 2007, he led communication programs at HP, PeopleSoft and AAA. A former broadcaster, Whitworth now speaks regularly to communicators and students around the world. He was chairman of the IABC executive board from 1989-90, and his communication work has earned six Gold Quills Awards.