education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: Fellows Session 4

Fellows Session 4 / To be, or not to be an early adopter

Date: Tuesday, 24 June
Time: 7:15–8:15 a.m.
Track: Change Management

Are you an early adopter? What innate traits make you one—or not? Some people value new technology for its innovation, while other people seek solutions, not disruptions.

In this interactive presentation you will discuss:

• Why your personality type—not your aptitude for technology—may be the reason you do or don’t jump on the latest Web 2.0 bandwagon
• How your company’s operating style—which may not match yours—affects how you apply communication technology
• What late-comers want to learn from early adopters, and how early adopters can influence late-comers

Presenter / Sheri Rosen, ABC, IABC Fellow / Texas, USA, has guided communicators in using technology since the early 1980s as one of the earliest adopters, although she still doesn't have a blog. Rosen is vice president, employee communication, for Frost, a financial services company.