education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: Fellows Session 5

Fellows Session 5 / Measuring the impact of social media

Date: Tuesday, 24 June
Time: 7:15–8:15 a.m.
Track: Strategy & Counsel

Measuring the impact of social media is not just for Technorati anymore. This session will help you wade through and understand many of the Web 2.0 usage metrics. Sinickas will also discuss how to correlate participation in the new social media with your organization’s internal and external goals.

You’ll learn how to:

• Determine where and how social media can add the most value to influencing attitudes and behaviors
• Measure the impact of the social media your organization sponsors against your organization’s appearance on social media platforms you have no control over
• Justify the use of social media to management

Presenter / Angela Sinickas, ABC, IABC Fellow / California, USA, is president of Sinickas Communications Inc., an international consultancy helping organizations achieve business results through focused diagnostics and practical solutions. Sinickas has been measuring communication since 1981, published more than 100 articles, received 16 Gold Quill Awards and given speeches in 21 countries. She also wrote the manual How to Measure Your Communication Programs.