education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: Issues Roundtable 4

Issues Roundtable 4 / Search engine optimization

Date: Monday, 23 June
Time: 7:15–8:15 a.m.
Track: Marketing & Brand

"Page rank","organic search results" and "metatags" can be ominous terms for today’s communicator. Building solid strategies and communication plans that leverage today’s technology typically involves search engine optimization. Understanding its importance and how it fits into a company's integrated marketing and communications plan is key.

Participants in this roundtable will discuss ways to:

• Implement SEO strategies smartly so they work for your company
• Understand the best practices in SEO
• How to measure your results

Presenter / Paolina Milana / California, USA, is vice president, marketing, for Marketwire. She brings more than 15 years of communication experience to her role, offering industry expertise from both sides of the fence. She is a former reporter and columnist for a major daily newspaper in Illinois and seasoned public relations professional with expertise in the corporate, nonprofit and educational arenas.