education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: M10

M10 / Adapt communication to different generations and improve your bottom line

Date: Monday, 23 June
Time: 1:30–2:45 p.m.
Track: Marketing & Brand

Adapting communication for the age and generation of your audience is a critical core competency for communicators today. Globalization, technology, innovation, speed, the need for talent and shifting workplace values are driving this need for change. How do communication style, content, context, attitude and frequency need to be adapted to successfully connect with each generation?

You will learn:

• The bottom-line business reasons why communicators must adapt
• The risks associated with maintaining the status quo
• Communication preferences of each generation and how to adapt to connect with each age group

Presenter / Leah Reynolds / Michigan, USA, is national practice leader for generational change and total rewards communication with Deloitte Consulting LLP. Reynolds is a frequent speaker and writer on generational change as an emerging challenge and opportunity for 21st-century communicators.