education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: M13

M13 / A day in the life of a television newsroom

Date: Monday, 23 June
Time: 1:30–3:45 p.m.
Track: Public Relations

Note: Each attender at this session will be asked to actively participate. Attendance is limited to 140 participants.

This fast-paced, interactive seminar will put you in the shoes of reporters as they endure the organized chaos and decision making process of the news day—all condensed into one hour. You’ll never think about your news releases or media relations the same way again.

You’ll learn:

• Strategies for getting news coverage when you want it
• Reasons why you get coverage when you don’t want it
• Ways to manipulate the media in a time of crisis

Presenter / Gerard Braud / Louisiana, USA, is a professional speaker, media trainer and crisis communication expert. For 15 years, Braud was an award-winning journalist on the scene of nearly every type of disaster and news event possible. His television reports have been broadcasted around the world on CBS, NBC, CNN and the BBC.