education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: M15

M15 / Measuring the success of your communication

Date: Monday, 23 June
Time: 1:30–3:45 p.m.
Track: Strategy & Counsel

It is becoming increasingly common for management teams to ask communicators to prove the value of their work. This session will take you beyond simply measuring the communication activities you create and provide research approaches that don’t cost any money or take much time.

Participants will:

• Learn a communication planning approach that delivers business results by measurably influencing stakeholder behaviors
• See examples of research questions and report formats that connect communication messages and channels to organizational outcomes
• Discover how to calculate a return on investment on specific campaigns or communication channels

Presenter / Angela Sinickas, ABC, IABC Fellow / California, USA, is president of Sinickas Communications Inc., an international consultancy helping organizations achieve business results through focused diagnostics and practical solutions. Sinickas has been measuring communication since 1981, published more than 100 articles, received 16 Gold Quill Awards and given speeches in 21 countries. She also wrote the manual How to Measure Your Communication Programs.