education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: M17

M17 / Web 2.0-powered communication: Transforming frontline performance with Second Life, podcasting and simulation

Date: Monday, 23 June
Time: 3–4:15 p.m.
Track: Employee Communication

A new breed of game-savvy, socially-networked employees is entering the workforce, with little patience for the traditional doldrums of workplace communication. They want to be engaged, in control and part of the storyline. Companies like IBM, Ericsson, Jamba Juice, FedEx and Volvo Cars are energizing workplace performance with communication that focuses on doing, simulating, socializing, playing, sharing and collaborating.

You'll learn how to:

• Redefine and energize meetings with the sprawling, vibrant three-dimensional virtual worlds of Second Life
• Turn the morning commute into a learning experience with engaging, radio-style podcasted audio feeds
• Help people learn by doing with game-based simulators

Presenter / Anders Gronstedt, Ph.D. / Colorado, USA, is the president of the Gronstedt Group, which helps global companies like Dell, Jamba Juice, Volvo Cars, Ericsson and ADT improve workplace performance. He has written The Customer Century: Lessons from World-Class Companies in Integrated Marketing and Communications and for the Harvard Business Review.