education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: M20

M20 / Educate, motivate, moderate, innovate: Changing culture for sustainable growth

Date: Monday, 23 June
Time: 3–4:15 p.m.
Track: Change Management

In an ever-changing, increasingly competitive market, how do you engage employees to build new businesses with speed, energy and passion? How do you excite customers and stakeholders to buy into new brands? And how do you lead and inspire in a multicultural environment with teams and stakeholders situated across the globe?

With this fascinating case study, you will:

• Understand the critical phases of successful transformational change and the lessons two of Sony Europe’s most strategic businesses learned
• Hear how communication and engagement played key roles in leading these changes
• Gain insight into working in a multicultural organization and learn how to build a successful business and brand

Presenter / Andreas Ditter / United Kingdom, is vice president of audio marketing at Sony Europe. His previous positions at Sony include marketing and communication in the consumer electronics division where he managed the transition from conventional to flat-screen television in the BRAVIA LCD business, and IT marketing where he led the successful introduction of VAIO into Europe.