education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: M3

M3 / Digital media

Date: Monday, 23 June
Time: 10:30–11:45 a.m.
Track: Strategy & Counsel

In 2006, Time magazine championed the Internet’s ability to allow millions of people to collaborate and communicate online by naming "You" the person of the year. In 2007, however, the magazine noted that the professional media made the biggest noise in the Web 2.0 sphere as they acquired, invested in or began to wholeheartedly embrace new platforms. Now, there is no longer a separation between social media and the mainstream press. They are one entity, and digital technology is the river that runs through it all.

During this session, you will learn:

• Ways the digital landscape is evolving
• The latest trends that will affect communicators and brand marketers
• Best practices and new concepts for digital media use

Presenter / Steve Rubel / New York, USA, is a digital marketer with over 15 years of experience. As senior vice president in Edelman's me2revolution practice, Rubel helps clients identify key marketing insights, trends and emerging digital platforms. Rubel has been named to several prestigious lists, including: Forbes.com's Web Celeb 25, PC Magazine's 100 Favorite Blogs, Media magazine's Media 100, the AlwaysOn/Technorati Open Media 100 and CNET News.com's Blog 100.