education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: M4

M4 / Blue Ocean communication

Date: Monday, 25 June
Time: 10:30–11:45 a.m.
Track: Marketing & Brand

Leveraging content from the international best seller, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, this session will explore the application of Blue Ocean Strategy, its tools and its frameworks, to the marketing communication world.

Participants will learn:

• Fundamentals of the Blue Ocean Strategy, including how Blue Ocean companies are defined
• Ways to visualize and analyze your own and your competitors' current communication strategy
• Strategies for applying Blue Ocean Strategy tools and frameworks to create differentiation in the marketplace and engage audiences more effectively

Presenter / Dan Sundt / Michigan, USA, is vice president and chief eXperience officer (CXO) of MVP Collaborative LLC, a strategic communications company that creates and executes “branded experiences” and “branded entertainment” on behalf of Fortune 500 clients. Sundt is responsible for ensuring that MVP Collaborative consistently creates exceptional events and marketing initiatives that deliver measurable results.