education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: M6

M6 / Surviving—and thriving—during a merger

Date: Monday, 25 June
Time: 10:30–11:45 a.m.
Track: Change Management

Retaining and expanding a client base is always a challenge, especially in the business-to-business space. During a merger, it becomes even more difficult because the competition has access to your clients. And all of this occurs at a time when employees—including your marketing communication team—are anxious about their roles in the new company.

Drawing on lessons learned during the JPMorgan, Chase and Bank One merger, you’ll discuss:

• Communication techniques that prepare clients for the changes to come
• Ways to leverage communication channels to provide consistent messages internally and externally
• Ideas for motivating a global marketing communication team to deliver high performance

Presenter / Eileen B. Zicchino / New York, USA, is chief marketing officer of JPMorgan Chase Treasury & Securities Services, which generates nearly US$9 billion in revenue annually. She is responsible for product messaging, collateral development, client and employee communication, competitive intelligence, research, advertising, media relations, multimedia, and client events internationally.