education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: M7

M7 / Use the power of storytelling to bring strategy alive

Date: Monday, 25 June
Time: 10:30–11:45 a.m.
Track: Communication Leadership

In any organization, a small number of people can rapidly influence and change the behavior of others through word-of-mouth communication. This interactive presentation will explore how companies like Nike, British Airways and Vodafone have used the power of telling stories through influential storytellers to bring their brand and strategy alive.

You’ll learn:

• Key ingredients for creating a good story
• Reasons why stories succeed in the workplace
• How to beat the grapevine by creating your own network of influencers and storytellers

Presenter / Darren Briggs / United Kingdom, is a partner at The Company Agency. He has nearly 20 years of global, pan-European and national experience working at the chief executive and board levels in internal communication. Briggs has worked at British Airways, Microsoft, Nike, PepsiCo and Vodafone in human resources, marketing and corporate communication functions.