education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: M9

M9 / How Cisco Systems sparked a virally contagious and critically acclaimed change communication strategy to drive business results globally

Date: Monday, 23 June
Time: 1:30–2:45 p.m.
Track: Change Management

This session will review how Cisco Systems built a viral change communication campaign that leveraged leaders as a trusted and accountable communication channel. In this hands-on presentation, attenders will receive ideas on how to plan and launch their own comprehensive, sustainable and engaging change communication campaign.

You’ll walk away from this session with:

• Four ways to leverage leaders as agents of change
• Tools to drive change
• A change management roadmap

Presenters / Diane K. Bauer / California, USA, has over 25 years of experience in the high technology industry. She has worked at Cisco for the past 10 years, currently serving as director of USA and Canada vertical services. Bauer has pioneered programs and initiatives to solve complex global business challenges, including process change, adoption of e-learning, diversity and inclusion, and vertical solutions selling.

Sheryl Lewis / California, USA, is an expert in a number of communication disciplines. As managing director of ROI Communication, Lewis leads a dynamic team of communication professionals and works closely with clients to offer strategic counsel.