 |
education
IABC International Conference
The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.
|
|
|
Conference Program: Marketing & Brand
| |
Monday, 23 June |
7:15 - 8:15 a.m.
|
Issues Roundtable 4 / Search engine optimization
Presenter / Paolina Milana / Marketwire, California, USA |
10:30 - 11:45 a.m.
|
M4 / Blue Ocean communication
Presenter / Dan Sundt / MVP Collaborative, LLC, Michigan, USA |
1:30 - 2:45 p.m.
|
M10 / Adapt communication to different generations and improve your bottom line
Presenter / Leah Reynolds / Deloitte Consulting LLP, Michigan, USA |
3 - 4: 15 p.m.
|
M20 / Vale brand project: How to implement a global brand
Presenter / Olinta Cardoso / Vale, Brazil |
Tuesday, 24 June |
10 - 11:15 a.m. |
T4 / The Blue Planet Run: Using creativity and courage to develop unique corporate social responsibility initiatives for your company
Presenters / Nancy Fullerton / The Dow Chemical Company, Michigan, USA
Amy Kennedy / GolinHarris, Illinois, USA
|
1:15 - 2:30 p.m. |
T12 / Mission impossible: The little team that knew it could
Presenter / Chris Fisher / Barloworld Ltd., Gauteng, South Africa
|
2:45 - 4 p.m. |
AS.4 / Building credibility in a rocky landscape: Adjusting deep-seated public misperceptions (all-star session)
Presenter / John Deveney, ABC, APR / Deveney Communication, Louisiana, USA |
Wednesday, 25 June |
8 - 9:15 a.m. |
AS.12 / From hamburger hell to hamburger heaven: Leveraging employee engagement to drive brand change (all-star session)
Presenter / Richard P. Ellis, ABC, APR / McDonald's USA LLC, Illinois, USA |
|
|
|
|
