Conference Program: Monday, 23 June
Issues Roundtables 1 - 4 (7:15 - 8:15 a.m.)
The issues roundtables are designed to inform, foster dialogue and promote networking with other communication professionals on work-critical issues. Each roundtable session will be moderated by an individual with in-depth knowledge of the specific issue addressed. These forums are your opportunity to share information and experiences in an informal setting.
Issues roundtables are included in your registration fee. No breakfast or coffee will be provided.
Issues Roundtable 1 / Hot topic session (Communication Leadership)
Presenter / Michael Zimet / Dialogue Solutions, Pennsylvania, USA
Issues Roundtable 2 / Change communication that creates value (Change Management)
Presenters / Stacy Wilson, ABC / Eloquor Consulting, Inc., Colorado, USA
Lynn Zimmerman / IHS, Colorado, USA
Issues Roundtable 3 / Strange love? Or: how I learned to stop worrying and love my company (Strategy & Counsel)
Presenter / Rob Briggs / RBC Wealth Management, United Kingdom
Issues Roundtable 4 / Search engine optimization (Marketing & Brand)
Presenter / Paolina Milana / Marketwire, California, USA
Accreditation Session (7:15 - 8:15 a.m.)
Continuing education: Becoming an ABC (Accredited Business Communicator)
ABCs say they gained new knowledge and skills, noticed greater respect and credibility at work, and used the strategic planning process better as a result of completing the accreditation process. IABC's accreditation program allows communicators to demonstrate their ability to think and plan strategically as well as manage the skills necessary for effective organizational communication.
Join other participants interested in professional development as we explore:
- The value of accreditation to organizations and clients as reported in the 2007 "Value of Accreditation" survey
- The application, ethics, portfolio of work, written and oral examination processes, and their timing
- The education and experience needed to apply for accreditation
Presenters / Mary M. Hills, ABC / Indiana, USA, is principal of Peak Marketing & Communication as well as an adjunct faculty member at the Keller Graduate School of Management. Hills combines management skills with industry best practices to give organizations the information and benchmarks needed to make better decisions. She is director of marketing for the IABC accreditation council and sits on the IABC/Chicago chapter’s board of directors.
Ned Lundquist, ABC / Virginia, USA, is a senior science advisor for Alion Science and Technology. He has worked for government, industry and nonprofits as an award-winning communication professional. Lundquist is vice chair of the IABC accreditation council.
General Session with IABC's 2008 EXCEL Award Winner (8:30 - 9:30 a.m.)
 Marriott on the Move:
J.W. Marriott, Jr., Chairman and CEO, Marriott International
"Marriott on the Move." The phrase has many meanings. It’s the title of the CEO’s new blog. It’s used by employees to signal continued growth and development—for the company and themselves. It’s become something of a mantra for a company and its leaders who say they will never be satisfied with the status quo.
Learn from a global leader who effectively blends high-tech and high-touch communications to inspire more than 150,000 Marriott employees serving guests around the world. Known throughout the industry for his hands-on management style, J.W. "Bill" Marriott, Jr. has built a highly regarded culture that emphasizes the importance of Marriott’s people and recognizes the value they bring to the organization.
"If you’re in the service business and your name is above the door, it’s important for people to be able to link a face to the name," says Mr. Marriott. "I want our employees to know that there really is a guy named Marriott who cares about them, even if he can only drop by every so often to personally tell them so."
J.W. Marriott, Jr., is regarded as a lodging innovator, as chairman and chief executive officer of Marriott International, Inc., one of the world's largest lodging companies. His leadership spans more than 50 years, and he has taken Marriott from a family restaurant business to a highly respected and successful global lodging company with more than 3,000 properties in 68 countries and territories.
Conference Sessions M1 - M8 (10:30 - 11:45 a.m.)
M1 / Unified messaging across the enterprise (Employee Communication)
Presenters / Donna Itzoe / Verizon, New Jersey, USA
Angela Peluso / Verizon, New Jersey, USA
M2 / Hot topic panel: The future of public relations (Public Relations)
M3 / Digital media (Strategy & Counsel)
Presenter / Steve Rubel / Edelman, New York, USA
M4 / Blue Ocean communication (Marketing & Brand)
Presenter / Dan Sundt / MVP Collaborative, LLC, Michigan, USA
M5 / Maximizing the rewards of corporate social responsibility reporting (Global Trends)
Presenters / Amy Anderson / Starbucks Coffee Company, Washington, USA
Liz Gorman / Cone, Inc., Washington, USA
M6 / Surviving—and thriving—during a merger (Change Management)
Facilitator / Eileen B. Zicchino / JPMorgan Chase & Co., New York, USA
M7 /
Use the power of storytelling to bring strategy alive (Communication Leadership)
Presenter / Darren Briggs / The Company Agency, United Kingdom
M8 / How to build a leadership brand: A case study of an authentic South African leader
(Communication Leadership)
Presenter / Gail Cameron / the Image Excellence Group, Gauteng, South Africa
Lunch & Learning (11:50 a.m. - 1:20 p.m.)
Register online to order your ticket for this additional-fee event for US$100, or purchase a Conference & Lunch package or a Conference, Lunch and Gold Quill package.
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Gabatshwane Gumede, 13, from South Africa, is a member of the World's Children's Prize International Child Jury.
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When communication changes the world
In 2000, a small initiative that involved 18,000 children was started in Sweden to promote the cause of children’s rights. In 2008, this project, the World’s Children’s Prize for the Rights of the Child, has grown to involve 16 million children in schools across 87 countries, sowing the seeds of democracy, human rights and respect for the environment among the world’s youth.
Join us to learn about this global phenomenon and the unique communication processes that have driven its remarkable growth. You will experience some of the magic that makes the annual prize ceremony one of the most moving events on earth.
The story will be presented by members of the international jury of young people who offer their own personal perspectives as former child soldiers, slaves, refugees and street children. They will be supported by the World’s Children’s ombudsman, Olara Otunnu, who will explain why he, along with Queen Silvia of Sweden, Nelson Mandela, José Ramos-Horta, Joseph Stiglitz, Ken Wilber, Alex Wek, among others, are patrons of what may be the most important communication initiative on the planet.
Conference Sessions M9 - M12 (1:30 - 2:45 p.m.)
M9 / How Cisco Systems sparked a virally contagious and critically acclaimed change communication strategy to drive business results globally (Change Management)
Presenters / Diane K. Bauer / Cisco, California, USA
Sheryl Lewis / ROI Communication, California, USA
M10 / Adapt communication to different generations and improve your bottom line (Marketing & Brand)
Presenter / Leah Reynolds / Deloitte Consulting LLP, Michigan, USA
M11 / "Tell us your story": Building employee engagement through an awards program (Employee Communication)
Presenter / Susan Kelly / Syngenta International AG, Switzerland
M12 / Building a global corporate communication strategy (Global Trends)
Presenter / Rosangela Santos Coelho / Embraco, Santa Catarina, Brazil
In-Depth Sessions M13 - M16 (1:30 - 3:45 p.m.)
M13 / A day in the life of a television newsroom (Public Relations)
Presenter / Gerard Braud / Braud Communications, Louisiana, USA
M14 / Gently down the stream: Four unforgettable keys to success in life and work (Communication Leadership)
Presenter / Matt Weinstein / Playfair Inc., California, USA
M15 / Measuring the success of your communication (Strategy & Counsel)
Presenter / Angela Sinickas, ABC, IABC Fellow / Sinickas Communications, Inc., California, USA
M16 / Involvement: Driving belief, ownership and action across your business (Change Management)
Presenter / Jeremy Starling / INVOLVE, United Kingdom
Conference Sessions M17 - M20 (3 - 4:15 p.m.)
M17 / Web 2.0-powered communication: Transforming frontline performance with Second Life, podcasting and simulations (Employee Communication)
Presenter / Anders Gronstedt, Ph.D. / Gronstedt Group, Colorado, USA
M18 / Vale brand project: How to implement a global brand (Marketing & Brand)
Presenter / Olinta Cardoso / Vale, Brazil
M19 / Creating gLife: Genentech's internal brand strategy (Employee Communication)
Presenters / David Arrington / Genentech, California, USA
Gordon Rudow / Bonfire Communications, California, USA
M20 / Educate, motivate, moderate, innovate: Changing culture for sustainable growth (Change Management)
Presenter / Andreas Ditter / Sony Europe, United Kingdom
Senior Communicators Seminar (4:30 - 5:30 p.m.)
 What matters most: Communicating with the core value systems in people, organizations and entire societies
This seminar will discuss an integral model that identifies eight “DNA-like” value systems at the core of how people make decisions, view their worlds and order their priorities. Popularized as Spiral Dynamics, Canada’s Maclean’s Magazine called it “a theory that explains everything.” The model focuses on how people think instead of what they think, thus uncovering people's motivational drives and why they think the way they do . The process was used to dismantle the apartheid system in South Africa, penetrate religious stereotypes in Palestine, design education systems in Mexico and even address motivational patterns in the U.S. National Football League.
In this session, you will:
- Learn how to identify core value systems in people, organizations, cultures and societies, as well as how to communicate effectively with each group
- Profile your own value system to detect your own communication patterns
- Understand the nature of transformational change through a series of predictable stages and learn how to address people and cultures in each of the stages
Don Edward Beck, Ph.D. is known for his work in large-scale systems change. He played a major role in transformations in South Africa, Israel-Palestine and Mexico. He has worked with American and Southwest Airlines, major hospitals, educational systems, and several National Football League teams. Beck wrote a “Sports Values” column for the Dallas Morning News, was named by Enlightenment Magazine as the "Philosopher activist for the 21st Century" and co-authored The Crucible: Forging South Africa's Future and Spiral Dynamics: Mastering Values, Leadership & Change. Beck taught for 20 years at the University of North Texas.
Book Signing with Padma Lakshmi (6:30 - 7:30 p.m.)
Meet Padma Lakshmi, actress, award-winning author and host of Bravo TV’s Top Chef at a book signing of her latest cookbook entitled Tangy, Tart, Hot & Sweet: A World of Recipes for Everyday.
The signing will take place outside the Grand Ballroom.
Gold Quill Awards Gala Dinner (7:30 - 10:30 p.m.)
Register online to order your ticket for this additional-fee event for US$175, or purchase the Conference, Lunch and Gold Quill package. The ticket is the full cost of the three-course dinner and IABC does not make a profit from ticket sales. Dress for this event is black-tie optional.
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Recognizing international communication excellence: Gold Quill Award winners take center stage
The 2008 Gold Quill Awards ceremony celebrates the achievements of the communication profession’s brightest stars from around the world. The Gold Quill Awards are a mark of global distinction, the highest level of professional acknowledgment within business communication today. At this year’s gala, the stars of business communication will be saluted by stars of Broadway and television.
Join emcee Padma Lakshmi, actress, award-winning author and host of Bravo TV’s Top Chef, and Gold Quill Chair Jeffrey Ory, ABC, APR, in recognizing IABC’s 2008 Gold Quill Award winners during this inspiring and fun-filled event.
This year’s Gold Quill Awards gala will feature live performances from the cast of Forbidden Broadway, New York’s wickedly successful, longest-running musical comedy revue and winner of the 2006 Tony Award for Excellence in the Theatre. |
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The 2008 Gold Quill Awards program is sponsored by
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