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education
IABC International Conference
The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.
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Conference Program: Public Relations
The Public Relations track is sponsored by
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Monday, 23 June |
10:30 - 11:45 a.m.
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M2 / Hot topic panel: The future of public relations
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1:30 - 3:45 p.m.
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M13 / A day in the life of a television newsroom
Presenter / Gerard Braud / Braud Communications, Louisiana, USA |
Tuesday, 24 June |
7:15 - 8:15 a.m. |
Fellows Session 3 / Is communication education changing to meet the needs of current and future practitioners?
Presenter / Wilma Mathews, ABC, IABC Fellow / Arizona State University, Arizona, USA |
10 - 11:15 a.m. |
T2 / Crisis communication: The art of the long view—anticipate, prevent and mitigate
Presenter / Caroline Sapriel / CS&A International Risk, Crisis and Business Continuity Management, Belgium |
1:15 - 2:30 p.m. |
T10 / Massmart Limited: A case study in ethical leadership—taking ethical commitment beyond the company and into society
Presenter / Willem J. Punt / Ethics Institute of South Africa, Gauteng, South Africa |
2:45 - 4 p.m. |
AS.2 / Getting the media on your side all year long (all-star session)
Presenter / Karen Friedman / Karen Friedman Enterprises, Inc., Pennsylvania, USA |
4:15 - 5:15 p.m. |
Case Study 4 / Antarctica Marathon media relations
Presenters / Michael Walsh, ABC / Capella University, Minnesota, USA
Irene Silber / Capella University, Minnesota, USA
Stuart DeVaan / Implex, Minnesota, USA |
Wednesday, 25 June |
8 - 9:15 a.m. |
AS.10 / Safeguarding and recovering your reputation in turbulent times (all-star session)
Presenter / Leslie Gaines-Ross / Weber Shandwick, New York, USA |
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