Conference Session: S2
S2 / Is measurement measuring up?
Date: Sunday, 22 June
Time: 1–2:15 p.m.
Communication measurement proves its worth to an organization, directing investment to the most effective channels. But with business and media constantly transforming and developing, has measurement kept pace with these changes? This session will incorporate input from senior professional communicators across the globe about how "traditional" evaluation needs to change and will debate how measurement needs to adapt in the future.
In this session, you’ll:
- Share ideas and discuss challenges faced in measuring communication
- Learn about the latest thinking—and look ahead to the future
- Equip yourself to critically review your current measurement program
Presenter / Susan Walker, ABC / United Kingdom, combines communication and employee research in her career. Walker’s communication role inspired her to use research for developing more effective communication. Now the main focus of her work is creating action-oriented management information from internal research data to contribute towards business success.
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