education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: S3

S3 / Featuring the feature story

Date: Sunday, 22 June
Time: 1–2:15 p.m.

Writing features does not mean writing fluff. What it does mean is writing copy of all kinds with a flair that readers find compelling and enjoyable. This session will push you to write more stories that readers read and remember. Through use of literary devices (similes, metaphors, examples, etc.), you’ll have more fun, and your copy will spring to life.

In this session, you’ll discuss:

• Using narrative style versus the inverted pyramid
• Discovering characters rather than sources
• Writing for story rather than merely reporting facts

Presenter / Don Ranly, Ph.D., IABC Fellow / Missouri, USA, is professor emeritus of the Missouri School of Journalism where he taught for 32 years. He has presented at 25 IABC International Conferences and at 36 IABC chapters, some of them several times.