Conference Session: S4
S4 / Putting lying on the table: A guide to ethical communication practices
Date: Sunday, 22 June
Time: 1–3:45 p.m.
Ethics and communication have been seen as inseparable since Aristotle’s era, but the IABC Research Foundation’s recent study on ethics revealed that most communicators have no formal training in ethics. Using case studies and an experiential approach, this in-depth session will help bridge this gap.
In this session, participants will:
- Gain new insight into the role of ethics in decision making and organizational communication, specifically the differences between the roles of values manager and organizational conscience
- Work with peers to analyze and solve organizational ethical dilemmas
- Acquire processes and tools to help their clients (and themselves) work through future ethical issues
Presenters / Eric Bergman, ABC, APR, MC / Ontario, Canada, is the principal of Bergman & Associates, a consultancy that specializes in communication training, content development and issues management. During his 26-year career, Bergman has worked in public relations and organizational communication, and has earned more than a dozen local, national and international awards for his work.
Ivan Muzychka, ABC / Newfoundland, Canada, has over 15 years of communication experience and is currently associate director in the division of marketing and communication at Memorial University of Newfoundland, where he is responsible for media relations and internal communication. Muzychka is also a part-time faculty member in the university’s faculty of business administration. He has received multiple awards for his work, including the Pinnacle Communications Professional Award of Excellence in 2007.
|
