education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: S6

S6 / Using live events to drive engagement programs

Date: Sunday, 22 June
Time: 2:30–3:45 p.m.

British Airways’ “Putting People First Again” program has been acknowledged as a key driver in improving employee morale and customer focus at the airline. Using case studies from British Airways and other companies, this session will show how to use the rituals of meetings to accelerate change and create significant moments in the life of your company.

You’ll learn how to:

• Create an emotional journey through stories and theatrical techniques
• Use ability-boosters to transfer skills in minutes rather than hours
• Harness the power of change champions

Presenter / Marc Wright / United Kingdom, has created and produced engagement programs for companies such as British Airways, Vodafone and Wrigley's. He wrote and directed the BBC series Twenty Steps to Better Management. In 2005, Wright launched a knowledge web site for internal communication professionals.