education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: S7

S7 / How to write an effective speech

Date: Sunday, 22 June
Time: 2:30–3:45 p.m.

Speechwriting is the most lucrative writing specialty for business communicators. With training and practice, you can learn to write effective speeches—speeches that grab attention, build credibility, sell key messages, gain media attention for your company and advance your career as a business communicator.

In this lively, interactive session, you’ll get advice to help you:

• Prepare for any audience
• Make ordinary research come alive
• Use a memorable style to build a portfolio of career-building speeches

Presenter / Joan Detz / Pennsylvania, USA, is the author of How to Write and Give a Speech (called “a how-to classic” by The Washington Post), Can You Say A Few Words? and It’s Not What You Say, It's How You Say It. She teaches speechwriting seminars for basic, advanced and master levels.