Conference Program: Sunday, 22 June
Skill Builder Sessions S1 - S3 (1 - 2:15 p.m.)
S1 / Build relationship capital to get a seat at the table
Presenter / Karen Susman / Karen Susman's Networking Toolbox, Colorado, USA
S2 / Is measurement measuring up?
Presenter / Susan Walker, ABC / AES, United Kingdom
S3 / Featuring the feature story
Presenter / Don Ranly, Ph.D., IABC Fellow / Missouri School of Journalism, Missouri, USA
Skill Builder In-depth (1 - 3:45 p.m.)
S4 / Putting lying on the table: A guide to ethical communication practices
Presenters / Eric Bergman, ABC, APR, MC / Bergman & Associates, Ontario, Canada
Ivan Muzychka, ABC / Memorial University of Newfoundland, Newfoundland, Canada
Pre-Conference Workshop (2 - 5 p.m.)
Register online to order your ticket for this additional-fee event. Individual tickets are US$195.
 Navigating the social media world
People are talking about your brand every day—blogging, podcasting and communicating in virtual worlds. This workshop will cover today’s most popular social media tools and encourage you to become a meaningful participant. You’ll learn to differentiate a wiki from a Wookiee, discover where to uncover blog buzz about your brand, and understand how to build and sustain an online community.
In this session, you will:
- Gain a strategic view of the social media landscape and what it means for corporate communicators
- Learn how to leverage common social media tools both inside and outside your organization
- Participate in hands-on exercises to reinforce your understanding
Aaron Uhrmacher is an award-winning peer media consultant. He has worked with several of the world’s largest companies to create successful social media engagement strategies spanning blogs, podcasts, virtual worlds and everything in between. He was named the 2007 “Young PR Professional of the Year” by PRWeek and was cited as one of its “Top 10 Rising Stars” in 2006.
Skill Builder Sessions S5 - S7 (2:30 - 3:45 p.m.)
S5 / Visually speaking
Presenter / Tom Mucciolo / MediaNet, Inc., New York, USA
S6 / Using live events to drive engagement programs
Presenter / Marc Wright / simply-communicate.com, United Kingdom
S7 / How to write an effective speech
Presenter / Joan Detz / Pennsylvania, USA
Conference Orientation (4 - 5 p.m.)
Getting the best return on investment from being at the world's premier communication conference
Attending an IABC International Conference can be an overwhelming experience—so many choices and opportunities, so few restrictions. Whether you're an IABC conference veteran or a first-time participant, you won't want to miss this conference orientation. This high-energy session will share insights about the 2008 program, review some of the expected conference highlights and offer practical hints and tips to help you maximize your experience. This information will help you plan your time so that you truly get the return on investment you desire. It's also an excellent way to make new contacts and grow your professional network, so be sure to bring your business cards.
Presenter / Mark Drewell / Western Cape, South Africa, is chairman of the Globally Responsible Leadership Initiative (GRLI). He joined the GRLI after working for a decade as a group executive with numerous communication-related portfolios at the diversified industrial company, Barloworld. Drewell is the program advisory chair for IABC's 2008 and 2009 International Conferences, and is a past member of the IABC executive board.
Opening General Session (5:20 - 6:30 p.m.)
 The interconnected world: One Laptop Per Child
One of the foremost futurists of our time, Nicholas Negroponte was among the first to predict the digital revolution. He is a founder of Wired magazine and author of the New York Times best-seller Being Digital, which has been translated into more than 40 languages. Now, Negroponte is the driving force behind the US$100 laptop, a conceptual and technological breakthrough that is expected to transform computing and education worldwide. In this captivating session, Negroponte will discuss his One Laptop Per Child (OLPC) initiative and his goal to revolutionize education by putting a durable, no-frills, Internet-ready computer into the hands of millions of children worldwide. The One Laptop Per Child initiative explores the global benefit of equipping a new generation with access to the technology and communication that many of us take for granted.
Nicholas Negroponte is chairman of One Laptop Per Child and chairman emeritus of the MIT Media Lab, one of the world’s leading interdisciplinary research centers. He has been an adviser to the European Commission and serves on the Technical Advisory Committee to the United States Federal Communications Commission. An angel investor, Negroponte has funded more than 40 start-ups, and served on the boards of companies such as Motorola and Ambient Devices. He is the chairman of the 2B1 foundation, which recently built five schools in rural Cambodia, and he was nominated to the Time magazine list of the100 most influential people of 2007.
The IABC Fellow and the Chariman's Awards, two of the most prestigious awards the association can bestow on a member, will be presented at this session.
Welcome Reception at the Rainbow Room (7:30 - 10 p.m.)
For decades, the Rainbow Room has symbolized the glamour and elegance of New York nightlife. On Sunday evening, you’re invited to the 2008 Welcome Reception in this breathtaking venue on the 65th floor of 30 Rockefeller Plaza. Come and enjoy fine food and drink, and the company of fellow attenders from more than 40 countries as you feast on spectacular sunset and evening views of New York City.
This reception is included in your conference registration and includes a hosted bar. The Rainbow Room is within easy walking distance (three blocks) of the New York Hilton.
The Welcome Reception is sponsored by
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