education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: T10

T10 / Massmart Limited: A case study in ethical leadership—taking ethical commitment beyond the company and into society

Date: Tuesday, 24 June
Time: 1:15–2:30 p.m.
Track: Public Relations

Massmart is a managed portfolio of 11 South African wholesale and retail chains, which operates in 10 African countries and is the third largest distributor of consumer goods in Africa. Learn how this company managed to integrate financial and ethical performance in pursuit of being a good corporate citizen.

The session will discuss how Massmart:

• Applies visible ethical leadership and a well-established ethics management program to various Massmart businesses
• Uses internal ethical conduct commitment to guide external, sustainable, responsible social engagements
• Uses its organizational reputation for ethical performance to drive the manner and tone of public relations initiatives

Presenter / Willem J. Punt / Gauteng, South Africa, is senior manager of organizational ethics and company secretary of the Ethics Institute of South Africa (EthicSA). Since 2001, Punt has helped create the organizational ethics arm of EthicSA, establishing EthicSA as a credible standard-setting organization in the fields of organizational ethics management and white-collar crime prevention.