education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: T11

T11 / Be ready for the expanding marketplace: Career paths for the professional communicator

Date: Tuesday, 24 June
Time: 1:15–2:30 p.m.
Track: Strategy & Counsel

This session will discuss the competencies expected of communication professionals from entry level to chief communication officer. Using global research, the presenters will show you how to gain the proficiency you’ll need as you travel your career path.

You’ll learn more about:

• Competencies expected of communication professionals globally
• Gaining skills through the workplace, volunteer efforts, education and accreditation
• The value of accreditation to the individual, organization and global marketplace

Moderator / Anna M. Willey, ABC / Saskatchewan, Canada, is president of Total Communications Services. She is an advocate of strategic communication processes, with more than 30 years of experience in the profession. Willey currently serves as chair of the IABC accreditation council.

Panelists / Meryl David, ABC / Switzerland, is senior communications manager in Zurich’s head office. Previously, David was Zurich’s internal communication manager in Australia, where she ran an innovation program and the employee well-being program. David has held multiple IABC offices and currently represents IABC on the ISO 26000 Social Responsibility standard working group.

Mary M. Hills, ABC / Indiana, USA, is principal of Peak Marketing & Communication and an adjunct faculty member at the Keller Graduate School of Management. Hills combines management skills with industry best practices to give organizations the information and benchmarks needed to make better decisions. She is director of marketing for the IABC accreditation council and sits on the IABC/Chicago chapter’s board of directors.

Ned Lundquist, ABC / Virginia, USA, is a senior science advisor for Alion Science and Technology. He has worked for government, industry and nonprofits as an award-winning communication professional. Lundquist is vice chair of the IABC accreditation council.