Conference Session: T14
T14 / Sustainable development: What communicators need to know and do to stay ahead of the game
Date: Tuesday, 24 June
Time: 1:15–2:30 p.m.
Track: Communication Leadership
Sustainable development is being embraced by many organizations, whether they are beginning the planning process or already implementing and measuring responsible environmental, social and economic activities. What do communicators need to know to participate in this process and have a meaningful influence on audiences’ response to these changes?
In this session, you will learn:
- The importance of focusing on the social and economic aspects of sustainable development, not just environmental strategies
- Tactics for leading and facilitating the sustainable development planning process—from executive engagement to institutionwide commitment
- Some of the best examples of effective communication in sustainable development
Presenters / Natalie Lavigne, ABC / Ontario, Canada, is co-founder of ecoverde, a consulting firm specializing in advising organizations on corporate responsibility and sustainable development. Previously, Lavigne was manager of public affairs at Carleton University, where her work earned an IABC Award of Excellence. Lavigne also won a Gold Quill Award in 2006 for a media relations campaign.
Doug Wotherspoon / Ontario, Canada, is co-founder of ecoverde. Prior to this, Wotherspoon served as director of communication and community relations for Carleton University, leading the university through a comprehensive rebranding exercise. His work at the university earned multiple awards, including a Gold CASE medal, an IABC/Ottawa Excel Award and numerous Prix d’Excellence Awards.
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