education

IABC International Conference

The IABC International Conference is the leading international forum of its kind. More than 1,400 business communication professionals—decision makers in leading industries around the world—gather annually to learn the latest developments and best practices in communication and make connections that will advance their communication programs and careers.

Conference Session: T2

T2 / Crisis communication: The art of the long view—anticipate, prevent and mitigate

Date: Tuesday, 24 June
Time: 10–11:15 a.m.
Track: Public Relations

Corporations are increasingly trying to solve their problems before they even arise by putting their crisis management emphasis on anticipation, prevention and mitigation. Communication can play a central role in this trend, if communicators know what to look for and how to interpret what they see. This session will teach you the art of the long view—valuable information for any communicator.

You’ll learn how to:

• Act as the antenna of your organization to detect and address a potential crisis
• Leverage the value of effective issues and risk management for long-term benefit
• Use anticipatory information to shape a best-practice crisis management plan

Presenter / Caroline Sapriel / Belgium, is the founder and managing director of CS&A, an international risk, crisis and business continuity management consulting firm with offices in Hong Kong, the U.K., Belgium, the Netherlands, the U.S. and Singapore. With more than 20 years of experience in risk and crisis management, she is a leader acknowledged for her ability to provide customized, results-driven counsel.